Geneva bet to attract tourists

Batters intended for bathers have spread in recent years all around the harbor. Therefore, the Rhône, as here at the “dip”.Image: KEYSTONE

With the end of the Geneva holidays. However, the car show and the restrictions of the pandemic, the tourism economy has undergone several harsh strokes at the end of the lake. Similarly, To remedy this, the region had to reposition itself entirely on the market. Similarly, And obviously successfully.

With its “Bus des Plages” which serves the new lake developments in the canton and a booming gastronomic offer, Geneva has repositioned its tourist offer in the past five years. Similarly, Objective: compensate for the drop in business customers following the health crisis.

Embranched by the end of the Auto Fair. Consequently, its historic industrial meeting, which was thought to be unbeatable, undermined by disaffection of business customers, always in the wake of restrictions linked to the health crisis, not to mention the financial debacle that signed the death knell for its large summer frost -the late Geneva Festivals -the Léman region had to reposition itself.

And she may well succeeded in her bet. Meanwhile, “Our destination was very well recovered from the pandemic period. Furthermore, with an 18% increase in nights if we compare 2019 to 2024,” geneva bet attract tourists notes Adrien Genier, director of Geneva Tourism.

Last year, she even scored a record at 3.8 million nights, up 6.6% over a year. In addition, This year is also promising, with an increase of 4.7% observed in the first quarter. “despite the fact that the high season is barely started,” notes the state councilor in charge of the economy and employment (DEE) Delphine Bachmann, while the high season is barely started.

The national data of the Federal Statistics Office for the First Semester are expected on Tuesday.

Geneva bet attract tourists

“Complete Historical Geneva”

Standing fact. almost a quarter of geneva bet attract tourists attendance, a majority, comes from Switzerland and overall, customers have been clearly diversified in recent years, says Geneva Tourisme.

This development reflects that of the tourist offer and promotion carried out in recent years by the authorities. “The region can certainly always count on its emblematic assets which have done. continue to make its notoriety, such as quays, water jet, international institutions and museums. But new offers complement historic Geneva, ”underlines Delphine Bachmann.

Enhancement. refreshments intended for bathers have spread in recent years all around the harbor and the Rhône, very recently at the foot of the water jet. This year was even inaugurated a special bus. baptized line of beaches, which serves no less than 26 of these places, spread over six municipalities, from the end of May and until September 28.

Gastronomy, as a whole, is more highlighted. “In a multicultural Geneva which has everything of a megalopolis. except the size, the offer is very varied, ranging from the ‘street food’ to the great star restaurants”, underlines Delphine Bachmann. Geneva Tourism has published its Geneva Food Guide. in which a gourmet in the region lists its 60 favorite tables in the canton. Enough to seduce the “foodistas” from all walks of life. fond of feeding their Instagram “feed” with clichés of their best culinary finds.

A more local clientele

In parallel, the hotel offer has also widened. “Besides palaces intended for a very high -end customers. the region has geneva bet attract tourists new medium to higher category establishments”, thus diversifying the possibilities, underlines Vincent Subilia, director general of the Chamber of Commerce and Industry and Services of Geneva (CCIG). Three and four stars typically intended for more local, family customers.

“There is still a margin of progression to further enhance this less known. more confidential Geneva, in order to show all the diversity of our region,” said the Minister of the Economy. “It is a question of highlighting the diversity. richness of the tourist offer, by focusing on sometimes unknown assets,” adds Adrien Genier, stressing that “priority is now to extend the period of stay”.

Formerly required to want to court a business. the Gulf today in decline (-7% since 2019), Geneva has adjusted its offer to the existing ecosystem. And the moult seems to have operated. (JZS/ATS)

In Switzerland, too little money is invested in health prevention, while risky behavior weighs on the system. Japan has found a simple and effective method. Karin Perraudin, president of the mutual group, wants to be inspired by it – and offers unexpected funding.

The popular saying says: “Better to prevent than cure.” An ancestral wisdom that everyone agrees to recognize. However, are we really ready to apply it to our health system and, above all, to assume its cost? Because prevention has a price. And this is where the discussion comes alive: the enthusiasm for the geneva bet attract tourists principle often evaporates as soon as it. is a question of financing.