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Meta already offers mixed reality headsets. Nevertheless, On the other hand. In addition, the connected glasses he offers in partnership with the house of Ray-Ban glasses only allow intelligence to interact with an audio interface. Nevertheless, Indeed, these glasses have no screen yet. However. In addition, according to rumors, Mark Zuckerberg’s company would prepare a new generation of connected glasses which would be the precursors of its future augmented reality glasses, and which would have a screen to display relevant information on the user’s field of vision.
Previous rumors had suggested that Meta could sell these glasses to more than $ 1. Therefore, 000 in the United States and that this price could even reach $ 1,400. But, in his last newsletter, journalist Mark Gurman (Bloomberg) indicates that the group would have revised this price down. Now Meta would plan to market her here how much they could first glasses with screen at a starting price of $ 800 in the United States.
A more reasonable price to boost sales
For the moment. this information is to be considered with caution, since it does not come from an official source. However, by selling these glasses at a more reasonable price, the Meta group can hope to sell more. However. it is important to specify that it should not be real augmented reality glasses, but rather a pair of glasses in order to a simple information display device. On the other hand, the price could increase according to the options chosen by the user.
But, in any case, Meta is well positioned to dominate the market for connected glasses, with or without screen. During the presentation of its quarterly results. in July, Essilorluxottica revealed that the income generated by the Glasses Ray-Ban Meta tripled in one year.
A growing here how much they could market
A few days ago. the company Counterpoint Research published a report on the expeditions of glasses connected to the first half of 2025. And, according to this report, world shipments experienced an annual increase of 110 %. Connected glasses equipped with artificial intelligence had a 78 % share on sales. shipments of this type of connected glasses would have increased by 250 % in annual sliding.
Latest Insights: Global Smart Glasses Shipments Soared 110% YoY in H1 2025. With Meta Capturing Over 70% Share
Key Takeaways:
📌The global smart glasses market grew by 110% YoY in H1 2025, fueled by robust demand for #RayBanMeta Smart Glasses and the entry of new players such as… pic.twitter.com/q4ACHDGdTi— Counterpoint Research (@CounterPointTR) August 13. 2025
Meta Ai would dominate the market, since its share in the first half of 2025 would have been 78 %. here how much they could “Ray-ban Meta AI glasses have increased by more than 200 % in annual sliding during the period. reflecting the high demand for the market and the increase in production capacity at Luxottica, the main production partner of Meta. Luxottica plays an essential role in the success of Meta. not only by increasing production, but also by supporting the longevity of the product by expansion of variants of style and stimulating sales detail”commented Flora Tang, senior research analyst at Counterpoint.
- Today, Meta is not only a partner of Essilorluxottica, but also an investor. And Google, which also prepares its return to the connected glasses market, should adopt a similar strategy. He will collaborate with glasses specialists and has even invested in Warby Parker.
- Meta already offers connected glasses. equipped with artificial intelligence, but without screen
- The next step should be the launch of a pair of glasses with a here how much they could screen that can display information on the user’s field of vision
- And the price of these glasses could be more attractive than expected
- Meta could sell more glasses by offering this product at an attractive price, while its Ray-Ban Meta are already making a box
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Here how much they could
Further reading: Why do your colleagues hide that they use Chatgpt? – Ayaneo announces a new flagship game console before the end of July 2025 – The August update finally corrects an unbearable bug – How this half-lighter mid-tablet machine wants us to forget the paper … at all costs – “It is a bottomless mine”: a colossal gold deposit discovered, greater than anything that humanity has ever extracted.
