Moreover,
How does panzani take new:
Each year. In addition, Amaury Sport Organization (ASO, the organizer of the Tour de France) receives 250 applications from partners who offer to deploy an advertising caravan during the three weeks of the race. Consequently, So inevitably, you have to be able to arbitrate. Furthermore, “” Local anchoring is one of our main criteria “, Underlines Julien Goupil, director media and ASO partnerships.
For the 2025 edition, the Panzani group has chosen to be present in the advertising caravan. Moreover, On all the stages of the Tour de France (from July 5 to July 27). Therefore, five vehicles designed in the colors of the brand will wander. For example, Or 3,500 kilometers of racing. Accompanied by Uzyne, event activation and marketing agency, Panzani will also have a food-truck installed on each arrival town. 300,000 100 g pasta bags will be distributed and 300 events will how does panzani take new be deployed.
Value the French wheat sector – How does panzani take new
In 2024, the pasta and semolina manufacturer was only present through a food-truck. Its partnership agreement was limited to the distribution of products on the edge of three stages of the race. From a purely marketing point of view. the group does not seek to work its notoriety but to strengthen its proximity to consumers and farmers. “” Our pasta is made in French factories. and Panzani exclusively uses 100 % French wheat from partner agricultural sectors “Indicates Valérie Faia Beauchêne, marketing director of the Panzani group, during a press conference held on June 25 in Paris. Panzani has a factory in La Valentine (Bouches-du-Rhône) and two semolies near Marseille. The group does not communicate on the amount of the partnership. but indicates that it is its biggest investment in 2025 in events.
Read also: what the Tour de France brings to the cities-stage
In parallel with how does panzani take new its event system embodied in particular by a farfalle as an muse. Panzani will deploy a daily digital campaign (WNP) on social networks from July 5. A twenty -second video will be published to amplify the creative concept around wheat, specifies Valérie Faia Beauchêne.
The group’s investment in sport is relatively new. At the end of the eighties. Panzani had been sponsor jersey of the Professional Football Club of the Girondins de Bordeaux. Zinedine Zidane was notably part of the club’s workforce during this period.
On the other hand. for budgetary reasons, Panzani says that he does not plan to be a partner of the Tour de France women which was created in 2022.
Further reading: How Pierre-Edouard Sterin extends his projects of political influence – what we know about the man who organized a false marriage with a child – Lidl-Trek reveals her new jersey for the Tour de France 2025 – In Paris, a power cut on the City Island, attributed to the “hot weather”, paralyzes the courthouse – A 5 -year -old daughter died overturned by a car by going to primary school in dawn.
