Economic promotion
How Friborg intends to attract investors from around the world
The economic promotion of the canton of Friborg adopts the identity “Friborg.swiss” for its external communication. A strategic change.
The economic promotion of the canton of Friborg (Promfr) launches its new brand of external communication, Friborg.swiss, as it announced in a press release published this Wednesday. This new identity replaces the old appellation, “Friborg Network Freiburg”, and aims to promote the economic dynamism of Friborg, Switzerland and the world.
The new brand aims to be more direct and accessible for the target audiences of the Promfr. The “.swiss” extension immediately inscribed the canton in the register of Swiss excellence. This signature will appear on all communication channels for external audiences: the official magazine, Linkedin account in Englishthe newsletter and the trilingual website www.fribourg.swiss. However, the Promfr banner remains the benchmark for institutional communication in French and German.
A showcase for the Friborg economy
“With Friborg.swiss, we have a strategic showcase of Friborg economic excellence outside,” said Jerry Krattiger, director of the Promfr. This brand, designed in addition to “Friborg Terre de Values”, makes it possible to highlight companies, research institutes, training establishments and centers of skills in the canton.
The content disseminated cover various themes such as bioeconomy, industry 4.0, technology transfer, construction or life sciences. This information is relayed locally and internationally via Swiss Economic Embassies, Consulates and Economic Agencies, as well as with professional networks in Europe and in the rest of the world.
To celebrate the 25e Edition of its official magazine, the Promfr is preparing a anniversary number entitled “Friborg Wow!” Luxury, Excellence, Prestige ”. This edition will highlight emblematic actors of high-end Friborg know-how in fields such as watchmaking, cosmetics, gastronomy or training. The official launch is scheduled for September 26 at a major representative of the Friborg luxury sector.
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