“I thought I was working a Lyonnaise business”

“After many years devoted to fashion, quality and timeless elegance, we have made an important decision: Charlotte Lyon will close. However, This ready-to-wear boutique. Meanwhile, where the craftsmen pride themselves on having “worked with passion and dedication”, would it be the last victim of the proliferation of work in Lyon, or of the establishment of the area with limited traffic in the city center? Furthermore, “To close this chapter in style. Similarly, we offer you an exclusive discount on the whole collection,” concludes the message posted on social networks.

Once upon a time in shein – "i thought i working lyonnaise

This touching history is actually a fairly recent type of scam denounced last June by the journalist. Furthermore, author Olivier Dauvers, specialized in large distribution, at the microphone of RTL: “The objective is to condition you, to put you in the state of mind that the shop “i thought i working lyonnaise will really close and that it is therefore the time to take advantage of it for you, consumers. This combination. called “Dark Pattern”, is dubbed here by pernicious use of the difficulties encountered locally by the small and medium -sized textile brands.

The height of cynicism. if Charlotte Lyon plays local trade, the buyer actually finances agents responsible for their difficulties, namely the giants of online commerce, and, in the present, Chinese case. The scam is erected with a disconcerting ease: a moving text. some photos generated by artificial intelligence and products abundantly ended due to “closure”, in reality bought on TEMU, Shein or Aliexpress standard platforms at derisory prices … Then sold more, even after “discounts”.

Maximize profits before confidence crosses

Proof that the scheme works. the many testimonies published on the Trustpilot notation site, where Charlotte Lyon displays a confidence index of 1.4/5: “I ordered 3 dresses on” Charlotte “i thought i working lyonnaise Lyon “. thinking of supporting a small Lyonnais workshop in closure as their advertisement suggests (” I close my little workshop that I built with passion … “). However, after reception, I discover that the company is based in China, ”fulminates Marie. A certain Madame Sutter abounds: “Like many people. I thought I had a Lyonnaise business work and when I saw the article, I quickly understood that I was dealing with a scam! Made in China, what a shame! »»

This kind of scheming, easily possibly, is therefore not intended to last. The goal is to maximize profits before the bond of trust is crossed out. In fact. this Wednesday, August 7, the Minister for Commerce Véronique Louwagie announced the blocking of the Charlotte Lyon site “for misleading commercial practices, in particular the display of false discounts”. In a last message, the false brand announces, “the heavy heart” but this “i thought i working lyonnaise time for real, its closure “after 8 years”. The whole thing, of course, seasoned with a final salvo of discounts, just to pluck the pigeons to the end.