Samsung strikes hard with its new generation of folding smartphones, the Galaxy Z Flip 7. However, a supposedly more accessible version intrigues by its high price. Behind this price, a well -known tactic discreetly guides users to a specific choice.
Samsung presented its new range of folding smartphones last week at a large Unpacked conference. Two models were unveiled: the Galaxy Z Flip 7 and the Galaxy Z Flip 7 Fe. With these devices, the Korean brand continues to assert its domination in the foldable market, while responding to the competition from Motorola and Apple. Each year, these models improve, integrating larger screens and stronger hinges. But the question of the price remains a sensitive point for many users.
The Galaxy Z Flip 7 is offered from € 1,191, while the Z Flip 7 FE begins at € 999 for 128 GB. On paper, the FE version seems thought to offer a more “affordable” alternative. Yet, With only 200 € difference, many users will hesitate little before choosing the more complete model. This reduced difference suggests a very specific strategy: to guide the choice rather than really offer an economic model.
Samsung plays on the price to push users to the Galaxy Z Flip 7 more expensive
The Z Flip 7 FE serves above all to create a point of comparison. At € 999, it seems almost logical to add a little more to access a better equipped smartphone. Samsung applies here the so -called “price anchoring” method, widely used in other sectors. As with McDonald’s, where it becomes easy to take a larger menu for only € 1 more, the manufacturer offers a “lure” that makes the standard model more attractive. This psychological approach influences decisions without users realizing it.
The Z Flip 7 Fe takes up the architecture of the Z Flip 6, with a less powerful processor and a slightly smaller screen. It gives the impression of an economical option, but has not been thought of to convince. Many will turn to the Z Flip 7, with a 6.9 -inch main screen, a larger battery and a finer design. This strategy also recalls the future reduced price reductions, as for the old FE models. Samsung can later adjust its price to stimulate sales without harming its high -end image. In the meantime, the objective is clear: strengthen sales of the main model from its launch.
