Ikks wants to reveal a new face

After a phase of turbulence, involving restructuring and refinancing in 2024, the French fashion brand IKKS wishes to start a new chapter in its history started in 1987 in Maine-et-Loire. For example, She intends to present a more current face in this return. Nevertheless, through the modernization of her artistic management, her logo and her store concept.

Cultivating from its beginnings a contemporary. Meanwhile, urban style, with a rock tip, the Ikks brand dresses men, women and children on a premium niche. Therefore, ikks wants reveal new face new His ambition is “to accompany all the lives of today’s families. Consequently, from ordinary to the exceptional”, while remaining “faithful to his rebellious and free DNA”. The artistic direction is now embodied by Nikita Leone, who had entered the brand in 2022. It was responsible for developing a new brand platform. “A assertive look. structured lines and transverse cloakroom: Ikks claims a singular, elegant and instinctive style, designed to last and adapt to all situations”, narrated the press release.

The company chaired by Ludovic Manzon also changes its visual identity for the first time. The logo was simplified by designer Yorgo Tloupas. In addition. the brand says ikks wants reveal new face new it has reinvented two of its shops, in Paris Saint-Sulpice and Barcelona, to “offer a total immersion experience in the brand’s universe”, without however providing more details.

The IKKS group, in which the label evolves alongside the One Step and I.Code brands. had made a restructuring of its important debt in early 2023, before announcing in June 2024 a refinancing of 30 million euros unlocked by its shareholders as well as a new renegotiation of its receivables. Actions ranging with a social plan relating to the abolition of 202 jobs in France (out of 1. 328 people) and 77 points of sale (among its 604 units in France), aimed at saving more than 15 ikks wants reveal new face new million euros.

The group. which claims to generate 280 million euros in annual sales, had been taken over in 2019 by its creditors, namely the American funds avenue Capital, Carval Investors and Marathon Asset Management. But, according to The platformit could soon change. These funds would seek to relieve their shares. and several candidates would look into the recovery file, piloted by Rothschild & Co.