Insta for Instagram but also for snapshots, with regard to François Coune. The 29 -year -old Belgian is an influencer in the literary environment, posting his favorites and his shots on his Instagram account @livraisondemots.
He was present on Saturday June 21, 2025 for the first day of the Montmorillon book festival, before jumping on a train, head to the Limoges book fair organized this same weekend.
At the beginning of the morning, before the scorching heat fell on the city, he discussed an hour with lovers of books, on the edge of the Gartempe, on the terrace, rue du Vieux-Pont.
“Why make a chronicle when a smile is enough?” »»
A native of Liège, the now Brussels residents has shared his passion for books via Instagram since 2018. “No one has read. I went to get people on the internet, on Insta. I started from scratch. »» The Instagant Influencer’s counter quickly panicked, to the point of reaching 103,000 followers. “I am the most followed account in Francophonie”he said. The COVVID has boosted the visits to his account.
François Coune took advantage of a breakfast with the audience for sharing of favorites in reading.
© (Photo NR-CP, Xavier Roche-Bayard)
“You just have to be yourself, do not deceive the people who follow me,” he said. I am without filters, I am talking about positive points as well as what I don’t like. »»
Freedom of tone
François Coune is due to his freedom of tone. “I can refuse figures to three zeros. For example, I refused bookstores that promoted Jordan Bardella’s book (President of the National Rally). Ten percent of my activity are paid while I work with sixty publishing houses. This allows me to keep my credibility ”.
His notoriety opened unexpected doors to him. “I have a six -minute column once a month in the largest Belgian television channel, RTL, and one per week on their website. In Belgium, everyone knows my face … But Belgium is small! »»
He measures rapid success in just seven years. His audience is young, between 20 and 45 years old. “You know, the singer Angèle was propelled like that, by social networks. »» Nothing predestined this career the young man who wanted to work in communication. “I have no literary training, I have a reader look. The writing style, I don’t care. What interests me is emotion. »»
In a video, he chroniced books only by mimicry: big smile, happy or disappointed air, expression of a bof, all without comment. Ultra-effective to capture the vagabond attention of followers. “The first time has been seen 200,000 times. Why make a chronicle when a smile is enough? »» We can’t any more insta …
