After more than 4,000 spa guests in the last thermal season, the Cransac-les-Thermes Thermal Center estimates that the activity could be a little lower this year, down 5 %, with 3,800 spa guests.
“According to our estimates, to date, we are slightly late, – 5 % compared to last year, and if this trend is confirmed, we will arrive at the end of the season at an crowd which would revolve around 3,800 spa guests, while last year we had treated 4,044” indicates Nicolas Jacquemin, the director of Cransac thermal baths.
“These figures ask”
He resumed: “Obviously these figures raised questions but what reassures us is that they are similar for the whole thermal sector of France.
It is therefore a general trend that must certainly question us, but it can also be the consequence of several factors. First of all, the societal problems that our country knows and the uncertainty that reigns, make people project less and less, while for a cure, it must be thought upstream.
A cure is also the financial aspect for many patients: accommodation, transport … And then there are all the rumors that circulate on the reimbursement of cures which are not favorable to us. Today it is difficult to make a serious analysis of these figures, but I will do it at the end of the season and this will allow me to determine if it is a leak from our local spa guests, Aveyron Lot Cantal which provide more than 50 % of our crowds, or that external. We already know that 8 % of spa guests have canceled their reservation. That said, this figure does not explain the decline observed because it is similar every year “.
Positive point: loyalty
And to continue: “A positive point nevertheless: we can rely on a loyalty rate which exceeds 60 %, and it is a mattress which is for us positive to consider the future.
Especially since for free cures of 5 days and more, we record an increase of 6 % and this is good news because very often these short stays constitute a test for many spa guests, which we then find in normal cures “.
The high season is approaching
“We are currently dealing daily 240 curists who mobilize 35 employees. We are approaching the high season and it will take 54 employees to treat the 600 spa day that we will have at the end of September, and who will be treated on a more spreading amplitude, knowing that from September 17 will begin the night cures which are aimed at the active, 116 registered, stable compared to last year.
At the communication level we will be much more present on social networks, whether on Facebook, with a Cransac Thermes page and on Instagram Thermescransac “, concludes Nicolas Jacquemin.
