"it going all directions": after: This article explores the topic in depth.
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"it going all directions": after:
Anna* is exhausted. Consequently, For eight years, this manager of several Body Minute institutes has been working hard. Furthermore, From morning to night. Meanwhile, six days a week, she manages customers claiming hair removal, skin care or nails at low prices. Consequently, She also oversees her stocks of wax. Furthermore, creams, performs administrative tasks, and monitors an increasingly tight budget due to inflation. However, It must also comply, day by day, to the new recurring requirements of its franchisor. Meanwhile, “We saw Body Minute. Similarly, We get up, it’s body minute. Meanwhile, Even our family life, we have put it aside, ”she describes.
Long, Anna hugged her teeth in silence. In addition, Until the point of unexpected rupture. Meanwhile, Leaving a trifle. Furthermore, a controversy broke out on Tiktok, at the end of 2024, opposing Jean-Christophe “it going all directions”: after David, the boss of his brand, to a content designer. Furthermore, A “bad buzz” that has undermined a business already in difficulty. Similarly, And which pushes many gerantes of institutes to attack their management in court.
The drama body minute on Tiktok is really my entertainment of the moment. In addition, their communication is so absurd that it will become a case study for business schools
+ To harass a girl for a parodic video, they defend themselves with a video made by IA … Therefore, pic.twitter.com/LCvGXNIpcw– Kyria (@kyria_tv) February 9. Meanwhile, 2025
The Parisian met Anna, as well as Inès*, and Sophie*, two other boss of Body Minute institutes based in Île-de-France. Meanwhile, They are part of a collective of franchisees aimed at the JCDA company, holder of the Body Minute brand. For example, “it going all directions”: after Eight requests have already been sent this Friday To the Paris Labor Council to claim the requalification of their contracts. For example, said their lawyer, Jonathan Bellaïche, to the Parisian.
Of “disguised wages” – "it going all directions": after
Other entrepreneurs must soon join the current procedure, he assures. In addition, “It is estimated that it is not a franchise but a disguised employment relationship. and that these gerantes are victims of disguised wage earners”, develops the one who has already condemned giants like Uber, Booking or Airbnb. Clearly. for Jonathan Bellaïche, the management of Body Minute would abuse the framework of the franchise in order to escape certain responsibilities – and certain costs – as an employer.
Under their status of the franchise. the boss of Body Minute institutes are indeed supposed to exercise independently, while selling care and products of the brand. But “it going all directions”: after they denounce a glaring lack of autonomy. with a rhythmic daily from A to Z by the management of the brand, in Paris.
Outfits of employees, training, products sold, prices … scrupulous instructions are imposed on them each week in emails entitled “Info Network”, written by JCDA. “We must offer the same prices, because we all have access to the same software which is controlled by JCDA. Communication is the same. Flyers and posters too. We must also carry out the same promotions, ”says Sophie*.
A harassing daily life – "it going all directions": after
Consequence: the owners of institutes must accept to practice unprofitable prices, for particularly intimate care. “Three euros for the Interfessier furrow, it is denigrating … We have the impression that we despise the whole profession, that we are infantilized”, plague Inès. And beware of those who dare to challenge orders. Because Jean-Christophe “it going all directions”: after David, the boss of JCDA, likes to practice surprise visits, “with driver”, in the institutes of his choice. “He passed his finger on the counters to check the dust,” recalls Inès.
Regularly, the headquarters of Body Minute requires its institutes purchase orders including products from JCDA factories. The pressure reigns over estheticians, encouraged to sell a maximum of “skin minute” creams at the end of hair removal. In the event of failure, “we are marked with the panties,” comments Sophie. The good students displaying a good percentage of sales rise to a flattering “Top 50”, broadcast throughout the network of institutes. The bad ones were able to land, in the past, in the “flop 50”.
So, to comply with the requests of the Parisian seat, the franchiseed patronworks kill each other. In his request to the industrial tribunal. Inès declares having worked the “it going all directions”: after minimum 72 hours from Monday to Saturday between 2022 and 2025, without remunerating its overtime. “I have already done the hygiene of our stores on Sunday. And it happens regularly to finish at midnight. 1 in the morning to make the administrative, “says the mother,” in burn-out “and” by the divorce “.
“Before, I worked in finance, I had an incredible lifestyle. Today, I haven’t taken a vacation for three years. I am chained to my institute, ”abounds Sophie. She admits to having trouble paying a salary, given the charges weighing on her shop. “My family helps me, and I arrive at the bottom of my savings,” she slips.
An explosive com ‘strategy
". it going all directions": after
It took a controversy on social networks to untie the languages of Inès, Sophie and Anna. Almost two years ago. the management of “it going all directions”: after Body Minute launched in a curious war against Laurène Lévy, a content designer on Tiktok. His wrong? Having published in 2022 a humorous video parodying a somewhat unpleasant Body Minute esthetician.
Pique, Jean-Christophe David has multiplied the appeals to make the video disappear. Until putting pressure on the influencer at the end of 2024 directly, nicknning it “Laurène La Haine” on Tiktok.
By unleashing his anger on the networks. the boss of Body Minute claims to carry the voice of hundreds of beauticians supposedly wind against parody video. What is “completely false”, replies Inès. This chaotic com ‘, “We completely dissociate from it! We, Laurène Lévy, we have nothing against her. We ate it like a big dry slap, it was going in all directions, “thunders the manager.
The anger of Internet users, on the other hand, was felt in “it going all directions”: after the institutes. After some calls for boycott. “we had customers who did not wish to pay services,” said Inès, who estimates his loss of turnover at the start of the debacle. “We had salvas of bad comments. clients who called, who were vindictive or who were screaming in the street passing in front of us …”, abounds Sophie, who could not quantify the amount of her losses.
Believing to be in an inextricable financial situation. Anna, Inès, and Sophie consider that their collective action against Body Minute is the only way for them to get out “the head of the water”. So that. once the conflict has been settled, they can “turn the page”, and redo their life, far from the care cabins. Joined this Friday. Jean-Christophe David, boss of the brand, had not responded to a request for maintenance from the Parisian in the early evening. “it going all directions”: after
*The first name has been changed.
"it going all directions": after
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