Similarly,
Italian brain rot cards land:
Since the beginning of the year. Consequently, the Italian Brain Rot, videos generated by AI representing wacky characters with pseudo-Italian names, have flooded social networks. For example, The novelty? Nevertheless, There are now Panini cards in their effigy and they will be sold in Switzerland in August.
01.08.2025, 07:0701.08.2025, 07:07
During my vacation in Lecce, I made a surprising discovery to say the least in italian brain rot cards land a kiosk: Italian Brain Rot cards to collect. Furthermore, Available in Italy since May, They land in Switzerland in August.
As a reminder. Meanwhile, these absurd characters generated by artificial intelligence and bearing pseudo-Italian names appear in videos that combine billions of views, on Tiktok in particular.
I’m speechless. Similarly, And I’m not the only one. Consequently, The seller is as surprised as I am the enthusiasm around these visuals created by AI. Nevertheless, “I don’t understand, it makes no sense, but it’s a success,” he says. Consequently, What strengthens his misunderstanding?
“They make fun of the Italians!”
The seller of the Kiosk in Lecce.
But the most disturbing element of all? Moreover, Through these cards, Tiktok and AI materialized before my eyes. Goodbye the virtual, hello physical products. italian brain rot cards land However, An even more disturbing reality than a sneaker shark that walks by the sea.
Soon available in Switzerland
After some research, I discover that Panini is one of the product distributors. Nevertheless, In description on the group’s website, we read:
“150 psychedelic characters. An explosion of absurd humor. pop culture, a grotesque and brilliant caricature, born from a crack between the real world and the digital world “
Ezio Bowl Capiteur Général De Panini Switzerland, confirms that the game is successful in Italyin particular among young people between 6 and 14 years old. How to explain this effervescence? “When a trend becomes viral. everyone would like to be part of it,” he explains, while recognizing that the content has no educational or instructive value. He italian brain rot cards land adds:
“The more a product is criticized. in particular by the parents, the more they are sought and wanted by young people”
Ezio in the distance, detecteur Général de panini Switzerland.
And this, even if the product in question makes fun of Italy? “The country’s stereotypes are very well known. such as pineapple on pizza or the prohibition to drink cappuccino in the afternoon. The Italians play it and it allows you to draw attention, ”he believes.
Ezio Bassi stresses that this is the first time that Panini has created a collection inspired by artificial intelligence. And to announce:
“The Italian Brain Rot cards will soon be on sale internationally. In Switzerland, they will be available in kiosks from August 18 »
“I want Ballerina Cappucina!”
For my part, I had already bought three packages for a total of 6 euros. However. I waited to be back in the office to open them, because the Italian Brain Rot were also at the heart of the discussions at watson. And the reactions were not long in coming: laughter, consternation, interrogation or astonishment. In the process. I also sent a photo of my find to my best friend, a fan of the first hour. His answer:
“But no! Is there Ballerina Cappuccina? Because I absolutely want it! These cards are completely improbable. It’s grand ”
My best friend, who will be quickly disappointed: no Ballerina Cappuccina in my game.
Once the packaging is torn, surprised: I discover new strange beings that I had never seen on Tiktok. italian brain rot cards land
The cards in question:
Image: watson
Image: watson
In addition to the visuals. nursery rhymes in pseudo-Italian without tail or head appear on the cards. As in videos, these little stories tell what the characters are going through. So I challenge my colleagues: Read them aloud.
Discover the video:
Video: Watson
Word of 2024
Currently, the creators of the Italian Brain Rot remain difficult to trace. The Tiktok account which would be behind Tralalero Tralala (the shark) has been deleted. THE New York Times However. he spoke with the one who imagined Ballerina Cappucina – A video that has been viewed more than 45 million times. “This trend is a form of absurd humor. It concerns less real Italy than the myth of Italy, ”explains the 24 -year -old man of Romanian origin.
L’expression brain rot (brain rot) designates insignificant. low quality content that grills the brains due to excessive exposure, recalls The Republic. The Oxford University Press elected her word of the year in 2024.
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Video: watson
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