Jaguar land rover changes boss,: This article explores the topic in depth.
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Jaguar land rover changes boss. Furthermore, :
A few days after the announcement of Adrian Mardell’s departure, JLR named PB Balaji at his head. Nevertheless, But Jaguar’s electric and identity turn continues to cringe. Moreover, Until the White House where Donald Trump violently attacked the brand, accused of having denied his roots.
It’s been official since August 4: PB Balaji. Consequently, current financial director of the Tata Motors group, will take control of Jaguar Land Roverwhich belongs to the Indian giant, in November. Furthermore, He succeeds Adrian Mardell. Therefore, in office for three years and who has both put the group back in the green, but is also the craftsman of an ambitious repositioning: that of refocusing Jaguar on the electric, completely modifying the image of a brand that has become aging. Therefore, Balaji, the first Indian personality to occupy this position, knows the house well. jaguar land rover changes boss, Moreover, He contributed to the recovery of Tata Motors. the expansion of investments in batteries, British factories and future electrical platforms in the group. His arrival confirms Tata’s desire to directly pilot a heavy strategic transformation. when Jaguar suspends all thermal production pending his new generation of electric models.
A vision that does not please everyone – Jaguar land rover changes boss,
But it did not take long before the new boss already had a heavy file to be treated. Only a few hours after the announcement. Donald Trump attacked Jaguar Land Rover head -on, and more jaguar land rover changes boss, specifically Jaguar, denouncing on his social social platform a brand “in full rout”and guilty of having “sold to wokism”. The American president notably aimed at the video campaign unveiled in 2024. very stylized, staging a diversity of human models and abstract decorations … without any car appearing there. Trump. faithful to his campaign themes, attacked this “marketing” vision of the automobile, associating it with a betrayal of British design. He even described Mardell’s departure of “shameful resignation”, although he retired after 35 years of career.
Jaguar. stuck between image and innovation
Jaguar’s rebranding has already caused a lot of ink to flow: under the slogan “Copy Nothing”, the brand wants to reinvent itself as a 100 % high -end electric manufacturer, capable of competing with Bentley or Lucid, rather than its premium BMW or Mercedes rivals. But this leveling is accompanied by an aesthetic and identity break. The new models, expected jaguar land rover changes boss, from 2026, will target a younger, more urban, more globalized clientele. But in the meantime, Jaguar is currently producing no vehicle, while waiting for his new range to be ready. In addition to the “Woke” imagery conveyed by Jaguar. Donald Trump may also attack the brand because the group, although selling mainly in the United States, has no factory on site. In the midst of war of customs duties,The American president may have found a new darling. And the change at the head of the group is an opportunity to show that nothing escapes it.
New. old, thermal or electric, the automobile has always vibrated. At the wheel as behind my screen, I speak with as much passion as possible!
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Published on 08/05/2025 at 19:30 jaguar land rover changes boss,
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