Japan, mcdonald's apologies fiasco his: This article explores the topic in depth.
Moreover,
Japan. Consequently, mcdonald's apologies fiasco his:
A promotional operation of collecting cards has caused long queues, massive purchases for resale and a wave of indignation on social networks, pushing the brand to apologize and review its distribution rules.
McDonald’s Japan apologized after the fiasco of a marketing campaign offering Pokémon cards in limited edition with the purchase of meals «Happy Meals» causing long queues and indignation on social networks about food waste.
In Japan, the famous cards of “Pocket monsters” are a real phenomenon both in children and certain adults. Therefore, Launched on Friday. Consequently, the campaign of the fast food chain quickly slipped with customers rushing to buy meals quantities only in order to resell cards at a higher price on online business sites.
Pass advertising
Social networks have also been flooded with negative comments japan, mcdonald’s apologies fiasco his concerning long queues in McDonald’s restaurants. Furthermore, with unconcetic photos showing plastic bags filled with unused burgers and fries. Some evoking with a campaign with «Unhappy Meals» in opposition to the famous «Happy meal». “I couldn’t buy a happy meal for my daughter because of these people”published a user on X. “I am sure that there are adult fans of Pokémon who really want the cards. but these resellers are really embarrassing”complains another. “They go (in restaurants) to collect them and then throw food … for what profit?”regrets yet another.
Read too McDonald’s: Customers with low incomes come less often. a worrying sign for the brand
Similar problems have already affected other McDonald’s campaigns in the past, including collaborations with manga series like «Chiikawa». By announcing this last marketing campaign, the company had insisted that each person could buy a maximum of five meals.
japan, mcdonald’s apologies fiasco his
In a statement on Monday. McDonald’s acknowledged that there had been certain cases of“Massive purchases by customers, motivated by resale” led “To waste our food”. The group added that it was looking for “Introduce a stricter limit” on future operations of this type. “Any attempt to purchase beyond the authorized limit. to make the tail several times or to behave intimidating towards our staff” will result in a refusal to sell, said the company. The American fast food giant has also promised to ask online commerce sites to take more effective measures against. the abusive resale of these Pokémon cards.
Japan, mcdonald's apologies fiasco his – Japan, mcdonald's apologies fiasco his
Further reading: Movement actions: blow for STM and EXAIL continues its ascent – The American president imposes 50% customs duties in Brazil in retaliation – Forgotten money: “I found an inheritance in three clicks” while three public platforms return billions of euros on accounts, life insurance and pensions – Who will really pay Trump’s customs duties? – Marco Pelletier, the Bistrier Prodige who does not know the crisis.
