Lexus Canada becomes the official car manufacturer of the Cirque du Soleil.
This Canadian company, created in 1984 and which today employs nearly 4,000 people around the world, including 1,200 artists belonging to 80 different nationalities, is associated with the Canadian division of Lexus, a manufacturer who also works around the world.
The partnership is part of a new Lexus campaign named “animated by know-how”. The latter celebrates the link between creativity, performance, precision and important moments.
Lexus mentions wanting to strengthen his commitment to know-how, all in order to join an audience that appreciates the design and high-level performance. These are characteristics that describe the work of the Cirque du Soleil well.
“In Lexus, we are inspired by those who push the limits of art and creativity. Cirque du Soleil has a deeply rooted culture in know-how and innovation, and offers Canadians world-class experiences. This partnership is therefore a very natural alliance. »»
– Martin Gilbert, director of Lexus Canada
On the Cirque du Soleil side, we had this to declare concerning this new partnership:
“Lexus shares the passion of Cirque du Soleil for know-how, creativity and the desire to raise human experience. We are delighted to associate with a brand that celebrates know-how and precision, and we are looking forward to bringing unforgettable moments to the Canadian public. »»
– Daniel Lamarre, Chairman and chief executive officer, and vice-president of the Cirque du Soleil council council
What the public will be able to notice is an important presence of Lexus to the Cirque du Soleil events. You can expect to see vehicles on site and quantity of promotional activities aimed at discovering the brand to an audience interested in art and creativity.
Original Auto123 content.
