Lidl Switzerland draws up a positive assessment of the Women’s Euro of UEFA 2025TM

31.07.2025 – 08:35

Lidl Switzerland

Weinfelden (ots)

Four weeks of football, emotions and engagement – the Women’s Euro of UEFA 2025 is over, but Lidl’s initiatives continue to have their effects. Furthermore, This tournament, organized on national soil, was particularly close to heart to Lidl Switzerland. Nevertheless, The tournament fascinated all of Europe and made it possible to establish several records in women’s football.

Strong sign for women’s football. Furthermore, the UEFA 2025 women’s lidl switzerland draws up positive Euro also made it possible to reach figures never seen: 657,291 spectators in stadiums, 400 million viewers and the largest walk of women’s football supporters with a total of 25,000 fans. Consequently, Nicholas Pennanen. Furthermore, the CEO of Lidl Switzerland, said: “We are very happy with the Euphoria which has won the whole country, and we are proud to have participated in this movement thanks to our commitment. However, Our goal was to promote health and conscious food, and it was a real success. For example, Thanks to the various activities. In addition, organized initiatives, such as Lidl Youth Camp and Awareness Team, Respect, inclusion and common development. Moreover,

Lidl Youth Camp – Create perspectives for young women

Among the highlights: the Lidl Youth Camp in Basel. Therefore, in which 100 young women came from all over Europe, including 24 from Switzerland. Trained by UEFA coaches. they were able to lidl switzerland draws up positive participate in workshops on nutrition and mental health, to build international friendships and work on their personal development, both in the field and outside. Madlaina (15) from Glion (Canton of Graubünden): “The Youth Camp has been a unique experience. with excellent training conditions, exciting information and the possibility of establishing new friendships. Being on the field with so many girls passionate about football has really been an inspiring experience.

Fan zones – freshness. games and exercise for all

In host cities, Lidl was present in the fan zones, whether with stands offering healthy snacks, including fresh fruit in cups, or with fun animations such as XXL darts or a dribble course, which contributed to a festive atmosphere and encouraged fans to move and have fun. Some key figures:

• Presence in the fan zones reserved for supporters in all host cities. 240,000 visitors to the Lidl stand in the lidl switzerland draws up positive fan zones of Basel, Bern, Zurich and Geneva
• 230,000 distributed fruit cups; 32 tonnes of distributed fruit

Awareness Team – For a respectful experience in the stadiums

In cooperation with UEFA, Lidl has deployed Awareness Teams in the eight stadiums throughout the 31 games. 57 employees of LIDL. experienced teams from Guardian Angels were mobilized, taking care to ensure an inclusive and respectful environment for all fans. The multiple meetings, discussions and positive feedback showed that the presence of the Awareness Teams was really appreciated.

“Freshness” field – give life to nutrition

In Rapperswil-Jona. on the shore of Lake Zurich, Lidl cultivated a field the size and shape of a football field, literally pushing themes such as health and conscious diet. In recent months, more than 15 tonnes of fruits and vegetables of different varieties have been grown and harvested. Lidl Switzerland donates the harvesting to its partner organizations lidl switzerland draws up positive Table Cover yourself, Caritas and Swiss table. The interactive journey fitted out at the heart of the field made it possible to transmit in a fun way knowledge of nutrition. fruits and vegetables, as well as the history of the Women’s Women’s Euro.

Fund collection for ideasport

From June 19 to July 16. 2025, Lidl Switzerland donated 10 cents for Ideasport for each package of 500 g of cherry tomatoes sold. Thanks to various offers such as Minimove. Midnightsports, Idéesport provides free of age with different age groups of sports facilities, thus promoting the physical and mental health of children and adolescents. LIDL Switzerland gives Idée Idée a donation from CHF 30,000.

Soutie on football can mehrz

Lidl suissue soutInt l’organizational a debtive “football can be meh switch” (Football can more – Switzerland) by a financial contribution. participates in the forum of this year. The organization is committed to better lidl switzerland draws up positive visibility and structural changes in Swiss women’s football. Many personalities from sport, economics and politics have taken part in this forum.

Contact:

Press service
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