Meanwhile,
Maintain excellence, mission each generation:
The Liberation Day launched by Donald Trump will mark Champagne actors. However, For many, it was a disaster. Nevertheless, Faced with this commercial offensive. Therefore, Vitalie Taittinger, the president of the Homonym house since 2020, reacted with determination, declaring to the LCI channel: “For the moment, nothing is happening, it is a general principle. Meanwhile, We are going to wait. Similarly, “
At 45. In addition, with her brother Clovis, the director general of the house Rémoise, she oversees 288 hectares of vines and a turnover that has doubled since her arrival, eighteen years ago. Founded in 1932 by Pierre Taittinger after the acquisition of the Bicentenary Maison Forest-Fourneaux, the family business embodies tradition and transmission. In 2006, after the sale of the diversified Taittinger group, Pierre-Emmanuel Taittinger led a fierce battle to regain control of Champagne. maintain excellence, mission each generation Successful bet: bought for 590 million euros, the Taittinger champagne returns to the family fold.
Prestigious customers – Maintain excellence, mission each generation
Listening to her father, Vitalie Taittinger manages marketing. A key function which allowed the company to impose a presence of its brand. which explains the doubling of its results. Taittinger is everywhere: in international events, the arts, the cinema … It is the official champagne of FIFA. since 2014, it is also served at the Paris Opera, at the Montreux Jazz Festival, during the Bafta British. Vititalie Taittinger has implemented an ambitious marketing strategy: rejuvenation of the image. reinforced digital presence, in particular during the Pandemic of Covid, and innovative advertising campaigns.
Sales increased from 4 million bottles per year in 2007 to a peak of 7 million in 2021 before falling to 5.7 million in 2024 given a particularly difficult international context on the segment. But the house properly has one maintain excellence, mission each generation of the largest vineyards in Champagne which ensures 45% of its supply. the rest being bought from independents and on the fringes from cooperatives. Taittinger strives to maintain the quality and taste identity that make the house renown.
Taittinger in short
Fondation 1932
4th generation
170 m € of CA (2024)
242 employees
You read an article from the New factory n ° 3744-3745-July-August 2025
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