JD.com (Jingdong in a long version), number three Chinese online trade behind Alibaba and Temu, signed “An investment agreement with Ceconomy“, According to a press release published on the night of Wednesday to Thursday.
This acquisition will allow JD.com, already present in a few European countries, in particular via its OCHAMA branch, access to a major mainstream electronics distribution network and household appliances in Europe, through the Saturn and Mediamarkt brands owned by Ceconomy.
By proposing to the shareholders of Ceconomy 4.60 euros per share, that is to say “a bonus of 43% compared to the average course of the last three months“, According to the two groups, Jingdong will pay around 2.2 billion euros for this acquisition.
The German family Kellerhals, founder of Ceconomy and represented by Convergenta, wants to keep a share of around 25.4% in the group. “”The partnership with CECONOMY will create the first European generation European platform dedicated to consumer electronics“Said Sandy Xu, patron of JD.com, adding that his goal was to extend to this continent.
Second main shareholder of Fnac Darty, the German distribution group employs around 50,000 people. He achieved a turnover of 22.4 billion euros last year.
