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Meta abandons political advertisement europe: new: Similarly. Consequently,
Meta abandons political advertisement europe::
A page turns into the European digital landscape: Meta will stop disseminating political advertisements on Facebook. Additionally, Consequently, Instagram. Meanwhile, Behind this decision, a European law which intends to severely frame transparency. However, Too severely, according to the American giant.
Meta cuts the tap of political advertisements: why now? Therefore, – Meta abandons political advertisement europe: – Meta abandons political advertisement europe: new
On July 25. However. Similarly, 2025, Meta announced that from October 10, 2025, no political, electoral or social advertising would no longer be disseminated on its platforms in the European Union. Moreover, This shattering decision is part of the wake of the TTPA regulation – Transparency. Consequently. Targeting of Political Advertising – Legislation that intends to shed light on the origin, mechanisms and intentions of online political campaigns. Moreover, But for Meta, the lighting is too lively.
In meta abandons political advertisement europe: new a blog post published the same day. However, the group explains that this legislation imposes ” major meta abandons political advertisement europe: operational challenges “And” significant legal uncertainties ». Clearly. Therefore. the cost of compliance would exceed the expected benefits, even for a company valued at more than a thousand billion euros.
Radical transparency: European legislation under tension
The TTPA – entered into force partially in 2024. fully applicable in October 2025 – requires any platform for the dissemination of political advertisements to provide a series. of very strict guarantees. Each announcement should specify who finances it. how much it costs, what public it targets, and to what electoral deadline it is linked. All this data must be archived in a base of public transparency.
The breach of these obligations could cost dearly: up to 6% of the world’s annual turnover. A powerful pressure lever that Brussels no longer meta abandons political advertisement europe: new hesitates to activate. as shown in the investigation open against Meta in the spring as part of Digital Services Act.
Disarmed meta abandons political advertisement europe: advertising nuclear weapon in Europe
In her press release. Meta recognizes that this decision is “difficult” but judges that it imposes itself in a context where the room. for maneuver is annoying. “” Personalized announcements are essential for many advertisers. including those who wish to raise public awareness of major social issues “Said the firm. However, the new regulation ” severely compromises our ability to offer these services ».
Meta insists: The measure only concerns sponsored content. Organic publications – free – in political or social scope will remain authorized. But the withdrawal of the paying advertising lever is likely to deprive visibility of many civil society actors. NGOs or small political parties, whose campaigns were based on modest but targeted budgets.
Brussels assumes. Google follows
Meta is not the only giant to slam the door: Google (via its Mother House Alphabet) had. already announced in November 2024 its meta abandons political advertisement europe: intention to suspend any political advertisement in the Union. In Brussels. this reaction of platforms is seen as a test of their desire to play the game of transparent democracy.
The European Commission assumes this last line. According to its promoters. the TTPA responds to a necessity: that of countering the growing influence of disinformation campaigns. often orchestrated from abroad, during European elections. The deactivation of political advertising would only be a passenger evil. in the name of a sanitation of the digital public space.
The price of transparency: the EU at the crossroads
But at what price? The European Union risks seeing part of the public debate sponsored on the networks. Far from guaranteeing equality. the meta abandons political advertisement europe: new disappearance of these formats could strengthen the already dominant voices. marginalize the most fragile, for lack of being able to effectively reach their audience.
By withdrawing from this mined terrain. Meta meta abandons political advertisement europe: sends a political signal as much as economic: absolute transparency can become. under certain conditions, a barrier to expression rather than a guarantee of democracy. By betting on an ambitious normative arsenal, Europe pushes digital giants to choose between total compliance and outright withdrawal. Meta, in any case, chose.
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