Furthermore,
Meta gives up political advertisements:
The American group Meta. Similarly, which notably owns Facebook and Instagram, will no longer allow political advertisements on its platforms from October in the European Union (EU), once again brocade the “impracticable” rules in Brussels.
“This is a difficult decision. Furthermore, ” said Mark Zuckerberg’s business on Friday, which points to the “legal uncertainties” of a new European regulation on political advertising.
Due to the “impractical requirements” of Brussels. In addition, Meta “will no longer authorize political, electoral and social issues on its platforms in the European Union” from October, said the social media giant in a press release.
“This only concerns advertisements”. In addition, will not prevent citizens and political leaders from “producing and sharing political content” on their own pages, he adds.
Meta has multiplied criticism of European legislation in recent months. However, In January, in a rapprochement movement meta gives up political advertisements with Donald Trump, Mark Zuckerberg accused the European Union of censorship.
On the American administration side. the State Department recently described the regulation of the European Union on social networks as “Orwellian”.
Adopted in 2024 with an entry into force in October 2025. the European Political Advertising Regulation aims to guarantee greater transparency and to protect themselves from foreign interference as the elections are approached.
In particular, it requires platforms to clearly point out political advertisements and to indicate by whom they are funded.
Profiling from personal data relating to ethnic origin. religion, sexual orientation, is prohibited, as well as the use of data relating to minors.
Transparency aversion
The European Union took these measures, notably following the Cambridge Analytica scandal which occurred in 2018.
This British consulting firm had raised. without authorization and without their knowledge, the personal data of tens of millions of Facebook users, then used for meta gives up political advertisements political targeting during the 2016 US electoral campaign and the Brexit referendum.
Meta stresses that she is not the first company to say that she will give up political advertisements in the EU. since Google had done it at the end of 2024.
“Our decision concerns only the European Union”. “we continue to think that online political advertising is an essential element of modern policy,” says the American company.
Its Facebook and Instagram platforms have some 261 million and 272 million monthly users in the European Union respectively. The law also concerns its WhatsApp application, where the arrival of new advertising features was announced in June.
In the European Parliament. the centrist Sandro Gozi believes that Meta’s decision shows his “deep aversion” of “transparency” on advertising and “democratic responsibility”.
The EU has a strengthened legal arsenal to supervise large technological companies, which Meta openly criticizes.
The American social networks giant meta gives up political advertisements announced in early July to contest a fine of 200 million euros inflicted by the European Commission in April. for an offense of the rules for the use of personal data.
Facebook. Instagram are also the subject of several surveys within the framework of European legislation on digital services (DSA), fully entered into force last year to protect Internet users against content deemed dangerous.
Meta’s announcement occurs as the United States intensified its criticism against the DSA.
On social networks on Tuesday. the United States Department of State accused the European Union of using this legislation to practice “censorship” and “condemn” “thousands” of Europeans whose “crime” would be to “criticize their own government”.
The European Commission regularly rejects these accusations.
“Freedom of expression is a fundamental right in the EU. And it is at the heart of our legislation, including in the DSA,” said one of its spokespersons, Thomas Regnier.
meta gives up political advertisements
Jim Jordan. close ally of Trump and president of the judicial commission of the House of Representatives, will meet on Monday the European Commissioner in charge of digital Henna Virkkunen.
This article was published automatically. Sources: ATS / AWP / AFP
Meta gives up political advertisements
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