Meta makes sacrifices to break the price of her next connected glasses

Meta is about to launch her first glasses for augmented reality. However, To draw the price of the accessory down. In addition, and seduce the general public, the group of Mark Zuckerberg would have agreed to make sacrifices … For example, and to cut on its profits.

Already well established on the market for connected glasses thanks to its partnership with Ray-Ban. Meanwhile, Meta is about to launch a first pair compatible with Augmented reality. Moreover, Known internally as Hypernova, glasses should sell under the name of Celeste. Therefore, According to the most recent rumors, Meta plans to market the new connected glasses before the end of 2025.

More sophisticated than current models, they would obviously be displayed at A much higher price. Moreover, The leaks first mentioned a price between 1000. Furthermore, 1400 dollars, far from the starting price of 299 meta makes sacrifices break price new meta makes sacrifices break price dollars from the Meta Ray -Ban.

Read also: Between hyperrealism. In addition. Therefore, ultra wide angle, Meta has prototypes of VR helmet

Meta Rogne on her margins – Meta makes sacrifices break price – Meta makes sacrifices break price new

According to the latest indiscretions by Mark Gurman, journalist at BloombergMeta would have done everything to pull the sale price of her future glasses down. Anxious to accelerate the adoption of smart glasses to the general public. the Californian group would even have agreed to scratch on its margins and on its profits. Meta accepts “Lower margins to stimulate demand”indicates the journalist.

Thanks to the financial sacrifices granted by Meta, the starting price would not exceed the $ 1,000. The leak talks about a basic price of Only $ 800far from the amount mentioned by the first leaks. It is nevertheless more than twice as much as the current Ray-Ban de Meta. meta makes sacrifices break price new who met with colossal success in the world. For the time being. meta makes sacrifices break price it is difficult to determine the price in euros of the glasses. Unless surprised, you can count on a basic price between 700 and 900 euros. The price is likely to climb depending on the colors. chosen glasses, as is the case with the Ray-Ban already on the market.

Read also: Finally. Meta would be ready to reveal her connected watch with photo sensor

Meta wants to convince as many people as possible

With this strategy. Meta does not necessarily seek to earn money by cutting her glasses. The Mark Zuckerberg firm rather aims to convince the general public of the interest of augmented reality glasses. This is why it is essential that the price is not stratospheric. In mirror of the Meta Quest helmets. the glasses must serve as an entry point meta makes sacrifices break price new towards the experiences in augmented reality … and towards the metavers. It is “A common tactic for meta makes sacrifices break price new products”who must still prove the general public. At this point, it would be counterproductive to market glasses at the cost of a high-end iPhone.

Equipped with a screen, Meta glasses will display notifications, applications and games just before the bearer’s eyes. To control the glasses with gestures, it would be necessary to bring a connected bracelet. According to Mark Gurman, the presentation is planned next month. We obviously keep you informed of the future Meta announcements.

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Source : Bloomberg