Keystone-SDA
Migros completely withdraws from brands affairs abroad. The giant Orange will only produce for third parties abroad, said industry director Matthias Wunderlin in an interview published on Saturday in the titles of CH Media.
(Keystone-ATS) Products like Frei chocolate will in the future be more than products as commercial brands for third -party companies, such as the Spanish supermarket channel Mercadona. In the United States, Migros has only traders like customers and these cases are examined.
Former prestigious projects as a clean line of cosmetics in South Korea or shampoos in India are part of the past, noted Mr. Wunderlin. In the coffee and chocolate sector, Migros will only export. Migros Industry is now clearly focused on the Swiss assortment.
The development of the coffee brand Coffee B will be abandoned to partners like Edeka in Germany or Keurig in North America and Mexico. There is no longer any question of “conquering the world,” said Wunderlin. Expansion will now be done via license contracts. Discussions are underway with potential partners in Europe.
Migros Industrie works to optimize its production factories in Switzerland and closures are not excluded. One wonders if 47 locations are necessary, according to Mr. Wunderlin.
The Micarna meat transformer has already closed a unit in Ecublens, in the canton of Vaud, and relocated the activities in Courtepin, in the canton of Friborg. The centralization of the production of drinks in Aproz, in the canton of Valais, is also the subject of an examination.
Maintaining the Mibelle unit in Buchs, in the canton of Argovie, is not guaranteed in the long term. After sale to the Persian Spanish group, its future is open.
