More and more Canadians say they are “very attached” to their country, when the latter is a recurring target of the verbal and commercial attacks of the American president. This is what a new Canadian identity poll revealed on Monday.
Since 2019, a group of public policies research organizations probe Canadians on their identity and their attachment to their country and their province. For the 2025 version of the exercise, the group questioned 5,391 adults from one end of the country, between the 1is May and June 16, on the phone and online.
What is the effect of the United States trade war and threats of annexation repeated by Donald Trump on the feeling of Canadians’ attachment to their country? Did this influence their identity positioning? This is, among other things, what was trying to measure the pollsters.
In light of the results, they observed a “slight strengthening of Canadian identity” in 2025. 87 % of respondents say they are very or fairly attached to Canada, a proportion similar to previous years. That said, the percentage of people claiming to be “very attached” to the country increased from 51 % in 2024 to 57 % in 2025.
“In all the provinces, as well as in the North, the proportion [de répondants] Who feel very attached to Canada has increased since 2024, ”reads the document presenting the results of the probe.
The Quebec Exception
Attachment to Canada is less with French -speaking Quebecers that Canadians outside Quebec, reveals the survey. The quarter of French -speaking respondents of the beautiful province said it was little or not at all attached to the country, against barely 9 % among the respondents of the rest of Canada.
Quebec is also the only province where residents say they are very attached to their province in a greater proportion than those who say they are very attached to their country, by a margin of 20 percentage points.
Beyond attachment, Quebec specificity is also observed on the side of identity. This year, in Quebec, half of respondents say they are only Quebecers or first of all. Among Francophones, this proportion increases to 56 %. In the rest of the country, only 14 % of respondents identify themselves first or only as “someone in their province”.
Despite everything, the survey argues that 23 % of French -speaking Quebecers consider themselves Canadian only or first in 2025, up compared to the 11 % measured in 2019. In the rest of Canada, it is 55 % this year, against 47 % five years earlier.
Feel misunderstood
Aboriginal people surveyed revealed to have a mixed identity: 70 % identify both as Canadian and Aboriginal.
As for Newfoundland and Labrador, where residents have displayed high identification rates for their province since 2019, 2025 is the first year when more respondents identify themselves above all as Canadians (39 %) than Terre-Neuvien-et-Labradorien (35 %). Recall that the province only joined Canada in 1949.
Finally, if a feeling is shared from one ocean to another, it is that of being misunderstood. Whether in Newfoundland and Labrador (86 %), in the North (81 %), Quebec (75 %) or Ontario (at the tail of the peloton, 55 %), a majority of respondents estimates that their province or territory “has a separate culture which is often poorly understood by people living elsewhere in Canada”.
