Morocco fears a wave of layoffs

This law prohibits any canvassing without the consent “free. Furthermore, specific, enlightened, unequivocal and revocable” of the consumer. Meanwhile, The text provides heavy fines against offenders, up to 75,000 euros for a natural person and 375,000 euros for a company. Therefore, The implementation of this reform risks making a hard blow to the Moroccan call centers. However, of which 80 % of the activity (Télévente) depends on the French market.

To read: Morocco fears the consequences of the French decree on telephone canvassing

The impact of this law will be “marginal” for Intelcia. assured his CEO consulted by Challenge, which however recognized that this law “will empower” operators more and obliges them to abandon certain practices such as abusive reminders. But the small call centers, very dependent on the prospecting volumes, will undoubtedly be the most affected by this measure.

To read: Canvassing morocco fears wave layoffs prohibited in France: a wave of layoffs in Morocco?

In addition to this French law. the offshoring sector in Morocco, which employs more than 100,000 people and generates 18 billion dirhams in turnover, is put to the test by artificial intelligence. According to a Digital Caribou. Genesis Analytics report, this new technology could perform 40 % of BPO tasks in Africa, threatening jobs.

To read: Artificial intelligence upsets Moroccan call centers

Faced with this double challenge. the actors have no choice but to reinvent themselves. The hope remains. according to Youssef Chraibi, president of Outsourcia, which recalls that the sector records a global annual growth of 8 %. “Neither the AI ​​nor the regulatory changes weakened this dynamic, even in times of crisis in Europe,” he said.