Naf Naf partially taken up by the Beaumanoir group

The verdict fell: the group Beaumanoir obtained the partial takeover of the NAF NAF brand, placed in receivership on May 30. The company has changed in collective proceedings despite the efforts of Its Turkish supplier Migiboy textile To put it back on foot. This Thursday, August 7, the Bobigny Commercial Court decided among the five recovery offers made, validating a fifth owner of the brand in eight years. The brand thus escapes total liquidation.

If five candidates were in the running to obtain the resumption of the female ready-to-wear brand, the main rivalry had been established between the Beaumanoir group and Amoniss, owner of Pimkie. The two groups had already fought last June as to the partial takeover of the female ready-to-wear brand Jennyfer, in judicial liquidation. It was the Beaumanoir group that had finally won.

“A solid financial situation”

Beaumanoir’s offer seemed more solid than its opponent. Beyond the conservation of positions and stores, the group has committed to Resume the NAF NAF brand and around 300 employees out of the 600 that the brand currently has, according to the same document, as well as 12 stores out of the existing 102, but to exploit them under its own brands. In detail, Groupe Beaumanoir takes up 55 people and offers a reclassification of 253 of them.

The decision to rule out Amoniss was taken by the court, the group being “in safeguard plan since October 2024” and therefore presenting “financial fragility”, while the Beaumanoir group enjoys “a solid financial situation”, said justice, evoking “positive equity to the tune of 365 million euros” and “a cash of 187 million euros”.

“A considerable social mess”

As a reminder, the union Sud had communicated on the recovery offers made about Naf Naf. The company Amoniss wanted to keep the brand by taking up 165 posts out of 521, to which were added 20 employees at headquarters, as well as 34 stores out of 101. The partial recovery of Naf Naf by Beaumanoir is a decision that the South Syndicat is satisfied with. “We cannot obviously not satisfy the social breakage that the end of the brand, created in 1973, will lead but we can only approve the choice of this takeover offer that our union has clearly supported from the start”said in a press release the minority union of the company, in line with their opinion on the takeover by Beaumanoir for five years. Indeed, the recent buyer of the brand had already positioned itself in favor of a resumption of Naf Naf in 2020, and had been dismissed for the benefit of the Sy International group. Two collective procedures have been held since.

The South union also underlines “the shameful absence” of the public authorities “throughout the endless agony of the brand”. For its part, the CFDT, another union of the company, believes that a takeover by Beaumanoir does not constitute a “real takeover offer, because it does not maintain the identity of Naf-Naf and provides for the resumption of a very limited number of stores and employees”. The union claimed his opinion unfavorable to the two recovery offers, pointing to a “considerable social mess” in a press release on July 23.