New clothes from the ultra fast food sold on Vinted as if they were second-hand

Buying clothes on Vinter has become a habit for many French people. Furthermore, The second hand represents almost 11 % (10.9 %) of the French clothing purchases in the first quarter of 2025, according to the French fashion institute. Moreover, It is even 16.3% among 18-34 year olds.

The platform has won over Europe with its resale application and is a market leader. Consequently, A position that makes it an enticing springboard for those who would like to take advantage of it. Nevertheless, Indeed, some sellers use the platform to do disguised dropshipping and the phenomenon floods vined. Similarly, Many users. Consequently, unidentified, use images generated by new clothes ultra fast food artificial intelligence to reproduce photos of second-hand clothes while they are actually new, from Ultra Fast-Fashion site like Temu, Shein or Aliexpress. Nevertheless,

These items are sold three times more expensive and often referenced in the vintage category. However, A drift denounced by Johan Reboul, a committed influencer. Furthermore, The young man known under the pseudo of @lejeunenegage was looking for pants when he noticed the oddity of. Consequently, certain announcements.

Too ideal aesthetics photos. Furthermore, “far too professional to be second -hand“, He explains, but which take up the codes of sellers poses. For example, This is how he understood that”These are ready -made images via artificial intelligence. For example, so false images to sell new clothes“These images, more or less sophisticated, sometimes even look like shots taken by influencer. Additionally, For example, Very stereotypical, they often represent white, thin and high chest.

This can put the chip new clothes ultra fast food in the ear as to the origin of these shots: their recurrence on the platform. Consequently, first. Furthermore, Some appear dozens of times, in the same article. In addition, For others it is more technical. Similarly, explains Johan Reboul, who had “not be too careful ” At the start of his research on the platform. However, “”I told myself that the person had just made a nice photo. For example, But by going to the sellers’ profile on Vinted, we notice that there are several anomalies, he details. Moreover, Already, the people who are photographed are never the same ” on the account of the same seller.

And when we look at the images more closely, “There are often errors, on the body of the person. It can have a deformed hand, a deformed foot because artificial intelligence can make mistakes. We also see that it is never the same new clothes ultra fast food rooms in the background “ on the same article “With. in particular a semblance of clothes on the ground but far too licked to be a real decor”. So many clues which. added, clearly show that these images are “generated by artificial intelligence to sell new clothes”, continues the content creator.

New items but also of very poor quality since they mostly come from Ultra Fast-Fashion websites like Temu. Shein or Aliexpress. A provenance relatively easy to check: with the reverse image search tool, correspondence is revealed immediately. We did the test with a light blue tulle dress. with flowers, sold as in “Very good condition” On Vinted at 39.90 euros. With the image search, we find the same model on TEMU, at 15 euros. A process that is similar to disguised dropshipping. This practice is to sell a product without stock. The seller becomes the intermediary between the manufacturer new clothes ultra fast food and customers and centralizes orders. By becoming the intermediary, he can take a commission and sell the items more.

In France, dropshipping is very supervised and can be illegal if it does not meet certain conditions. For example. when it is a misleading commercial practice, that the individual seller or The professional is not registered in the Trade and Companies Register, which he is not explicitly identifiable. The DGCCRF also explains on its site that certain unfair practices are prohibited in the context of dropshipping. in particular “The dissemination of false information or likely to mislead in terms of origin of the product“.

This is why there is “Consumer deception”. According to Johan Reboul. The accounts pretend to be sellers of second -hand items while in reality these products are new. Accounts “Who make purchase-revenue. will buy new new products at the other end of the earth, pretending to be second hand and selling it three to four times more expensive “.

Ads that seem to be present in industrial quantities. Moreover. as soon as we start to consult them, the algorithm offers more and more articles of the same kind, with similar photos. These sellers actively publish. which new clothes ultra fast food leads their ads to be put forward on the platform, according to the rules of Vinted. For example. since we started our survey, the algorithm only offers us this kind of ads, sometimes with photos that are exactly the same from one seller to another.

Also, the testimonies collected under the Instagram publication of @lejeunengagé, seen several million times, also testify to this deception. Johan Reboul has received several hundred comments from Vinted user who feel cheated. One of them reports. for example, that these announcements are posted “under brand names ‘Trend’, ‘Independent Boutique’, ‘Boutique Parisienne’“Who induce buyers in errors, according to her.

Accounts sometimes with tens of thousands of subscribers. thousands of comments behind which it is complicated to know who really hides. Especially since very often, “These accounts end up being deleted”adds Johan Reboul, since users report them.

Resellers, very real, who do dropshipping or robots? Difficult to new clothes ultra fast food prove. Nevertheless. for Laurence Devillers, professor in artificial intelligence at Sorbonne University, in Paris, and researcher at the CNRS, it is about trollsof robots. According to her, “This is yet another drift of AI” and there are “has everywhere. In many commercial situations. And massively. And as it’s 24 hours a day. seven days a week, the gain is notable” For those who profit from it, she explains. Faced with this, the platforms “lost in advance” because, without firm legislative framework, “It’s the Wild West” she continues. This flooding phenomenon of the platform is difficult to measure without Vinted data but we can suspect that it is massive. according to the specialist.

For the doctor in history. specialist in clothing Audrey Millet, who observed the phenomenon, “We are witnessing a phenomenon of textile whitening. It is truly a falsification of the history of clothing, the history of this vined platform new clothes ultra fast food and recycling of fraud”. A practice that proves, according to the specialist, “The stranglehold of the ultra fast-fashion on Vinted. It reminds us that ultra fast food has only one goal. it is overproducing and surveillance and making consumers the small soldiers of capitalism“.

Audrey Millet still explains that this “Disguised canvassing” is massive. “We have accounts that have 38,000 subscribers, 4,000 assessments, still five out of five. It is still the wonderful world of the wonderful seller. thousands and thousands of clothes” For one and the same account.

“Can Vinted, which is a gigantic platform, can control all these sellers? I don’t think so. As we cannot control all customs packages.”

Audrey Millet. doctor in history and clothing specialist

in franceinfo

When questioned, the platform tells us in a press release that “The use of AI as a visual valuation tool is new clothes ultra fast food not prohibited in itself, as long as it respects our general conditions and does not harm transparency on the condition of the article. […] If these tools are used while respecting the reality of the article put up for sale. this is not a problem “.

“On the other hand. fraudulent uses, including misleading announcements or online possession of non -existent goods, are strictly prohibited and are subject to concrete measures, which can go as far as advertising or account blocking“Said the press release again. Vinted also specifies follow “With attention the developments related to the use of AI in the practices of our members. to ensure that they remain compatible with the rules of use of the platform”.

Other platforms are affected, such as Leboncoin. Johan Reboul. alias @lejeunengagé, asks platforms to better protect users in the face of this phenomenon, because according to him “Many people will be new clothes ultra fast food fooled“.