New jaguar 'a real tribute: This article explores the topic in depth.
In addition,
New jaguar '. Moreover, a real tribute:
Jaguar Director General Rawdon Glover recently said that the company has accepted the fact that most customers will go elsewhere following the brand’s reinvention. Therefore, He estimates that as much as 85 % of buyers will not come back to buy the type 00. However, when it will arrive in production later this year. Meanwhile, For what ? Therefore, Because the company, owned by Tata Motorsundergoes a complete transformation which will be aimed at a different audience.
It is already known that prices will rise in a six -digit rangebecause the company aims to target easier. In addition, buyers with radical style electric vehicles. In addition, We now learn more about what the new Jaguar will represent in the electric era. Nevertheless, Martin Limpert. World Managing Director of the Range Rover submarque in the same automotive conglomerate, described the Jaguar new jaguar ‘a real tribute of tomorrow in an interview with the Australian magazine CarExpert :
Text to be translated into French: n n Photo: Jaguar
“Jaguar is synonymous with exuberance. modernism, truly progressive … An environment where we find progressive people, arts, modern music, etc. So once again, speaking in part to a younger, more modernist and more expressive audience. »»
When Jaguar introduced her new brand identity last November. she mentioned the new jaguar ‘a real tribute “Exuberant modernism”describing it as “Imaginative, daring and artistic at each point of contact. It is unique and fearless.” Although the general impression is that little of the old Jaguar will remain. the manager of design Gerry McGovern insists that the new direction consists of “Return to the values that once made it so loved, but by making it relevant for a contemporary audience. We create Jaguar for the future. restaurants its status as a brand that enriches the life of our customers and the Jaguar community.”
From what we have seen so far. the new direction is a clear break with the slogan “Grace, Space, Pace” Who made his debut in the 1960s. But it is because Jaguar, as we knew him, no longer exists. Combustion engines are almost ancient history, as is the brand’s ambition to compete with BMW and its peers for decades. As for who will buy new jaguar ‘a real tribute the type 00, Glover said that they will not be customers focused on the powertrain.
While some of us are still ready to give Jaguar a chance. others are skeptical about the future of the brand in this daring new era. In the meantime, ignore the noise on stopping sales because the production of all models except the F-Pace has stopped. This crossover is also about to disappear. The type 00 marks the turning point 180 degrees from the company. with a SUV probably in preparation to compete with the first Bentley electric vehicle.
New jaguar 'a real tribute – New jaguar 'a real tribute
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