Nevertheless,
Nivea: suspicions against beiersdorf make:
Comco investigation
Does Nivea pay the Swiss more expensive than the others? – Nivea: suspicions against beiersdorf make
Beiersdorf is suspected of selling its more expensive products to Migros than foreign distributors.
The company Beiersdorf, manufacturer of Nivea products, is in the viewfinder of the Swiss competition committee.
KEYSTONE
- The Comco Survey on the German company Beiersdorf.
- The authorities examine the possible dependence of Migros towards the company.
- Since 2022, a legal modification has been strengthening the fight against tariff differences.
Creams, deodorants, a white mail logo on a blue background which is almost part of the national landscape. Similarly, In Switzerland, the nivea: suspicions against beiersdorf make Nivea brand is well known. Moreover, But it is the target of the Competition Commission (COMCO), we learned in a press release from the Confederation.
In fact, the Comco opened an investigation against the German company Beiersdorf, which manufactures Nivea products. The reason? The firm would refuse Migros the purchase of brand products under the same conditions as abroad.
Nivea too powerful?
Comco seeks to determine if Beiersdorf takes advantage of its position to impose. higher prices in Migros than those charged in other countries. It thus examines whether the company has a “relative market power” vis-à-vis Migros. that is to say if the Swiss distributor is in a situation of dependence on the German industrialist.
If the answer is positive, Beiersdorf would have a behavior that would not nivea: suspicions against beiersdorf make respect the law on cartels in Switzerland.
This investigation opens in a particular legal context. Since January 2022, A new provision of the Cartels Act Allows you to better fight against this kind of practice. It is used to prevent products from being more expensive in Switzerland than elsewhere. In its press release, the Confederation recalls the presumption of innocence of Beiersdorf.
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