Nollywood takes an option in the digital age with Kava, its new streaming platform

(Ecofin agency) – Kava subscription service, which will be launched worldwide in August 2025, aims to create a new economy for African creators and amplify their cultural impact on the global digital scene.

Kava, the first streaming platform exclusively dedicated to Nollywood was officially unveiled on Thursday in Lagos in Nigeria. For example, This launch is a turning point for the African film industry. Nevertheless, in the era of the announced domination of digital consumption.

?⚡️JUST IN: With a curated selection of films. Therefore, original content, and interactive features, KAVA connects African cinema to global audiences while empowering creators through transparency, access, and fair revenue models#CalustratingService https://t.co/CnUFKADbdm pic.twitter.com/HIg8JO16cu

— S H ⚡ C nollywood takes option digital age K ! However, (@Shockng) July 24. Meanwhile, 2025

The service will be accessible worldwide from August, on mobiles, tablets and Smart TV, via a monthly subscription. Consequently, Union fruit between Inkblot Studios. However, the first African studio to conclude partnerships with Amazon Prime and Netflix, and Filmhouse Group which has the largest Cinemas in West Africa, Kava arrives with a solid structure. From its opening, it will offer more than 30 premium Nollywood films. New titles in all genres will be added each week.

Chinaza Onuzo, CEO of Inkblot and Kava Co-PDG, said the vision of the platform during the launch event. “” Kava is the meeting point between advanced technology and cultural narration. We have built a world class digital platform, designed to enhance the richness of Nollywood. nollywood takes option digital age For creators, this is a new economy. An economy that defends. truly reflects who we are as a partyman, as an artists and as a people to the stories that matter ».

His partner Kene Okwuosa, CEO of filmhouse, added that the platform is much more than a simple streaming service: “ We are not pleased to broadcast films in streaming, we build the digital infrastructure of the future of African cinema. We want our audience to feel the joy of seeing their language. their humor, their difficulties and their triumphs on the screen. That he feels seen and is part of something bigger ».

Kava’s launch occurs in a conducive context, while streaming is like an increasingly dominant audiovisual consumption mode on a global scale. In May nollywood takes option digital age 2025, it represented 43% of the viewing time in the ” 54 largest world economies »According to data from DataReportal.

In the United States, a CAP has already been crossed after Nielsen Media Research Which streaming is now surpassing traditional television. On a global scale, however, the latter remains the majority, totaling still 57 % of the screen time. The tilting is much more pronounced in the 16-24 year olds, whose uses are resolutely turned towards digital.

Despite the failure of previous initiatives like that of Iroko TV, the founders of Kava are nonetheless optimistic. For Damola Ademola. product manager at Kava, Iroko’s withdrawal from the Nigerian market is partly explained by timing: ” Iroko TV may be ahead of her time»He presumes in remarks reported by the specialized nollywood takes option digital age media TechCabal . «High speed was not yet so widespread on the continent».

Carried by substantive trends that are both global and African, the ability to federate an audience in search of authentic African accounts both on the continent and in the diaspora, will undoubtedly be one of the main levers of Kava’s success.

Servan Ahougnon

Edited by:Feriol Bewa