A symbol. In the spring of 2024, the giant casino of the MONTHIEU shopping gallery in Saint-Etienne announced its closure. The hypermarket, which has occupied this location for fifty years, was emblematic of the city, where the Casino group, in difficulty, has its registered office. A year later, Thursday, June 19, another brand opened its doors in the gallery, with a lot of entertainment and distributed gifts: normal. While commercial curtains fall after the other in this city of 172,000 inhabitants, it is the third store that the discount chain in pop colors opens.
Created in Denmark in 2013, the normal brand, which has nearly 900 stores in Europe, has experienced a dazzling success in France, where it landed in 2019. In less than six years, this brand specializing in beauty care opened 210 stores throughout the country, where it today lists 2,200 employees, while its turnover increased from 9 million euros to 347 million euros between 2020 and 2024. “If we trust our current figures, we could open a store for 40,000 inhabitants, or around 2,000 in totalComments Sébastien Chirouze, director of Normal France. But our goal is to continue at the rate of an opening every nine days, reaching between 500 and 1,000 shops. »»
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