Obesity drugs: offensive laboratories

“I decided to act, for me and for my health. Furthermore, »» On the posters posted in the Paris metro in early July. Consequently, the slogan spreads in large white letters, alongside overweight people who pose, obesity drugs: offensive laboratories smile on his lips. In addition, At the top right. a logo: that of Novo Nordisk, the Danish pharmaceutical laboratory which markets the Wegovy obesity drug, at the origin of this vast awareness campaign, also deployed, in the summer, in other cities of France and on social networks.

Neither the posters nor the website to which they refer. which proposes to calculate its body mass index and reference of the medical appointment platforms, mention the drugs sold by the group. In fact, advertisements for health products available on prescription, as is the case with obesity treatments, are prohibited in France.

This campaign is nonetheless irritated some health professionals. who see it as a diverted way to awaken the interest of patients for these products. In Spain. where a similar campaign took place, the Ministry of Health thus enjoined, on June 19, in Novo Nordisk to bring obesity drugs: offensive laboratories it clarification, believing that the contents of the website posted in this context could constitute, as a whole, “Form of indirect advertising”.

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