One in five games use it

Generative artificial intelligence stands out as a current production tool on Steam. Therefore, In 2025, nearly 8,000 games declared to use it, a surge of 681 % in one year.

At the end of 2023, we wondered how the generative was to transform video games. Similarly, Two. Similarly, a half years later, Ichiro Lambe, from the media Totally Humandraws up an inventory to the prevert of the use of its use on Steam. Nevertheless, According to its study. Moreover, the number of games declaring using content generated by AI jumped 681 % in 2025, from around a thousand to more than 7,800 titles in the space of a year.

A spectacular progression, and which is only partly explained by the new transparency policy implemented in January 2024 by Valve. In addition, Since that date, developers have been required to complete a one five games use it detailing form how AI is used in their projects. Nevertheless, To date, these 7,818 games represent only 7 % of the Steam catalog, which exceeds 114,000 titles. Consequently, But the trend is accelerating: almost 20 % of games published in 2025 declare the use of generative AI.

Read also Netflix admits it. his series “The Eternal” is partially generated by IA

The ia donut partout – One five games use it

That said, the expression inventory at the prevert is used in Escient. It is indeed necessary to distinguish two main categories: pre-generated content (visuals, sounds, code, texts, etc.); The content generated live during the execution of the game. We could add a third, more annex, relating to marketing and promotional content. It is used to produce descriptions of games, promotional texts or images for the Steam Boutique page.

In production, the Genai covers a wide diversity of uses. The most frequent concerns the creation of one five games use it visual assets, mentioned in 60 % of cases: characters, sets, 3D models, textures … anything that AI can produce than an artist.

Then come the audio generation (voice-over. ambient music, vocal synthesis), then the automated writing of narrative content, whether for descriptions of objects or complete script arches, sometimes with a human intervention to adjust or flesh out. Ichiro Lambe adds that code generation assistance is very widespread, but rarely highlighted publicly.

Another aspect is the use of Genai during the execution of the game. This category « live-generated » is clearly increasing, according to the source. Certain titles generate whole 3D worlds from simple textual prompts. others rely on AI to automatically moderate the content created by players, or to dynamically adapt the gameplay according to the behavior at stake.

A technology that progresses, but which divides

Of course, the use of artificial intelligence is not harmful in itself. Moreover, some one five games use it titles fully assume that they have massively recourse there. Let us quote the case ofAI Roguelitea game that displays “very positive” assessments.

Others do it with more sparingly. The source draws up a list of some successes (not at the platform’s boxes in 2024, let’s be clear!). Headlining, My Summer Car (2.5 million copies sold), where AI is limited to generating some decorative paintings in the player’s house, according to developers.

In short, in some cases, AI can clearly be a welcome help; In others, a lazy substitute that supplants human creation at a much lower level of quality. Let’s just remember the case Starfield. its thousand planets, largely one five games use it generated procedurally, often criticized for their emptiness and redundancy – in contrast to the dense and hand -shaped worlds to which Bethesda had accustomed us through the Elder Scrolls and Fallout. On the other hand. difficult to blame an automated, reactive – moderation system – at least as long as it remains in the fixed shackles, without excess of unjustified zeal.

In conclusion. Ichiro Lambe observes that many developers remain discreet on their use of AI, for fear of negative reactions and reluctance. He estimates that many of them employ him on the Catimini.

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Source : Totally Human Media