And hop, barely calculated by Kantar, here are the retailers’ market shares for the P6 (6eperiod of the year). Those who were worried about the decline of Leclerc (irony, etc.) will be reassured. Without shining (but without trembling), the brand demonstrates that there is no fire at the lake: + 0.2 pt. On the other hand, Leclerc has probably never been so close to his Asymptote, in any case in Constant Park (this is also the reason why the brand became interested in the Colruyt file and that it is more and more eyeing on the prox).
Because, even for “good” brands, nothing like acquisitions or affiliations to boost the market share, at least in the short term. This is the explanation at + 0.4 pt of U, thanks in particular to Schiever. A rhythm that the U should be able to last a year, time to go back to history.
That time (of “ironing”) came or approaches for Carrefour, Auchan and Intermarché. The first benefited from the addition of Cora’s market share in July 2024 (even if the brands had not yet been deposited, which demonstrates the influence of Carrefour on the methodology 🤣 / I had already raised the point a year ago). As of next month, Carrefour’s growth rate will therefore mechanically weaken … Intermarché and Auchan, for their part, benefited from Casino covers in May 2024. This is also why the progression is less spectacular for Intermarché (+ 0.8 pt “only”) and that Auchan is, symbolically, slightly withdrawal: – 0.1 pt. The next months will be much less exciting than the previous ones for some …
