Decryption – Carried by the rebound in air traffic, the global suitcase market records strong growth. Between luxury brands and premium luggage, players in the sector are betting on innovation and personalization to attract ever more demanding customers.
The suitcases sell from the dream. In recent years, luggage sales have increased sharply. With luxury brands like Rimowa, Louis Vuitton, Goyard or Tumi, Samsonite or Lipault, the suitcase has exceeded its simple utility function, carried by a strong craze for travel. “We have observed remarkable growth since the post-Covid period”, says Johanne Saget, founder and leader of The One Consulting, an expert consulting firm of the luxury sector. Note shared by Sébastien Valette, president of Lipault and DG Europe of Tumi.
Although there is “No real pragmatic study”, According to Sébastien Valette, the suitcase market is constantly evolving, and “Follows the scalable curve of the air market”. According to the Association of International Air Transport (IATA), world traffic traffic has indeed broken records in 2024, increasing by 10.4% over a year, thus feeding a sharp increase in suitcase sales. For example, the Samsonite group has recorded constantly increasing results since 2023. This set of five luggage companies (including Samsonite, Lipault or Tumi) holds, according to Sébastien Valette, between 70 and 80% of the suitcase market and records a global turnover of 4 billion euros for the year 2023-2024. And they are not the only ones. The German brand RIMOWA – which made its best net result in 2023-2024 in 2023-2024 – or French Delsey – growing 20% in 2023 -, also strongly energize the market.
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