Promotions against your data: towards the end of discounts intended for all customers?

What about digital isolated people? – Promotions against your data: towards

If not registering online is a choice for some, it remains a handicap for others.

For digitally isolated people. Therefore, not having access to IT tools or not being comfortable with online platforms, registration for the SuperPlus loyalty program is difficult, if not impossible.

Consequently, the promotions or advantages offered online by Delhaize are inaccessible to them. Moreover, A double sentence for these often precarious people. Nevertheless, who are missing out from discounts and interesting offers for their small scholarships.

And Delhaize does not hide it: “Customers who choose not to participate in the SuperPlus program […] will miss out certain exclusive advantages“. In addition, Explained the spokesperson for the brand Roel Dekelver with our DH colleagues.

“Discrimination” of the most vulnerable – Promotions against your data: towards

Pour Testachats it is simply “discrimination” : “Consumers who do not wish to register. Meanwhile, promotions against your data: towards for the Superplus program will find themselves penalized.“

“Is it acceptable that traditionally proposed promotions undertaken will soon be conditioned on the acceptance of increased monitoring. For example, private data sharing? “wonders consumer protection organization. “The choice is unfortunately clear: participate in the program and pay less, or refuse and pay the high price.”

For consumer defense organization. Additionally, “The most vulnerable consumers, those that count on each promotion to do their shopping, will soon be forced to join a system that they do not necessarily have the means to refuse.“

Faced with this previous one. Testachats therefore encourages consumers “To remain vigilant, to exercise their right to protect their personal data and to refuse logic that access to decent prices must be paid in personal data.“

Cheaper prices online? Not a first!

This is not the first time that the purchase of goods. access to advantages only online has promotions against your data: towards been denounced by testchats. Latest example: the sale of train tickets by the SNCB.

Indeed. the rail operator is pointed out by the organization of consumer protection as well as Unia (ex-center for equal opportunities) for the sale of cheaper tickets or more advantageous formulas in lines and which are not available at physical counters.

For the two organizations. this SNCB pricing policy is judged “discriminatory on people who do not have access to digital tools“On February 10, these organizations decided to bring the case to justice.

40% of the population concerned

Regarding the advantages of large distribution available only online. will and unia already alerted in December 2024 the ex-CEO of the Commerce Federation ComeDominique Michel.

The two organizations notably recalled that 40% of the population is still vulnerable digital level according to the. 2024 barometer of digital inclusion.

According to Testachats promotions against your data: towards the unia “The vulnerability of the excluded population groups does not seem to. be sufficiently taken into account in this aspect of the supermarket reduction policy. This leads de facto to a difference in treatment between customers A and B.“

From then on. Unia and Testachats considered that “The exclusive offer of digital reductions in supermarkets constitutes an indirect discrimination based on the protected characteristics that are sex, fortune, age, disability, state of health, origin or social situation and national or ethnic origin.”

The two organizations had therefore invited Comeos. as a representative of the supermarket sector, to quickly initiate a dialogue with them on this issue. The sector representative, however, preferred to refer to the various market players.

Contacted, Delhaize has so far not followed up on our requests.