Rapport Voice of the Consumer de PwC Canada 2025

It is important to note that research does not suggest that Canadian products are. For example, intrinsically more expensive. In addition, Rather, it reflects the perceptions and priorities of consumers when evaluating options. In addition, The results underline the need for brands to communicate the value of local products by speaking as much at. Consequently, the heart as in the consumers’ portfolio.

The need to optimize supply chains: The evolution of the commercial. Furthermore, political context between Canada and the United States have strengthened the preference of Canadian consumers for local products. In addition, Almost half of them (46 %) now consider national supply as the main criterion of sustainability in their food purchases. However, a percentage greater than the global average of 40 %. Consequently, This trend is explained by the wish to support the local economy as well as access to rapport voice consumer de pwc healthier. better quality foods. However, the higher cost of Canadian products often slows down these intentions.

“Although there is a clear desire to support the local economy. labels” made in Canada “are not enough to influence Canadian consumers,” said Swem. “This creates an imperative for Canadian retailers. packaged consumer goods companies (CPG) to build more efficient food supply chains from the Table. »»

The future of food and grocery store in Canada is based on a deep transformation to an interconnected ecosystem. To thrive in the evolving Canadian food landscape. industry must prioritize efficiency and automation to accelerate distribution, manage the increase in input costs and maintain competitiveness. Beyond these operational improvements. innovation and collaboration on new production methods, technologies and commercial models are crucial to promote greater transparency throughout the value chain.

These solutions have the potential to reduce waste. costs while improving the quality of products, thus strengthening rapport voice consumer de pwc the confidence of consumer -concerned consumers, of which almost two thirds (63 %) would pay an additional supplement to have an overview of the origin of a product. Getting these growth opportunities requires close partnerships between producers, retailers and food processors. These partnerships promote the development of national supply chains. make it possible to respond effectively to the growing demand for consumers for Canadian products.

Make healthier food choices: The latest study by PWC Canada reveals a nuanced table concerning the eating habits of. Canadian consumers. If many aspire to a healthier diet, their real food changes seem more cautious. Fewer consumers fully adopt meat substitute or vegetarian diets, which indicates a slower and more deliberate passage to healthier habits. This tendency contrasts with their counterparts in the rest of the world. because only 45 % of Canadians plan to increase their consumption of fresh products over the next six rapport voice consumer de pwc months, compared to 56 % worldwide. However. consumers of generation Z are much more inclined to make healthier choices and expect food companies to play a leading role.

Despite the dominant concerns about the cost of food. research also points out that 26 % of Canadians would change brand for additional health benefits and that two thirds would pay more for foods without additives or nutrients. In order for healthier dietary diets to gain ground. food companies must make healthier options affordable by making operational savings and choosing intelligent ingredients, thus eliminating the need for consumers to choose between nutrition and cost.

To find out more about consumer purchase habits. brand loyalty trends and tracks to remember for food sector and retailers, consult the full report here.