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Red cross offers two beers:
A beer in exchange for plasma: the Flemish Red Cross is focusing on humor. Nevertheless, influence to encourage 18-25 year olds to give … Moreover, but that does not go to everyone. 
. For example,
The Flemish Red Cross launched a campaign on Friday in collaboration with the beer brand “Tout Bien”, promoted by the influencer Average Rob, in order to raise awareness of the Don de Plasma. Consequently, All Flemish young people who will donate between August. Therefore, September will receive two cans of beer, including one without alcohol.
“Giving plasma only takes an hour, and it saves lives. The donation makes it possible to treat people with serious immune disorders. patients who have undergone chemotherapy, “said Vincent Verbeecke, spokesperson for the Flemish Red Cross.
An idea that does not pass by everyone: “Depter alcohol as a festive drink. a gift or a way of saying thank you trivialize its consumption. Your action strengthens this imagination among young people. ”deplores the VAD, the Flemish Expertise Center on alcohol and other drugs In a letter addressed to the Red Cross, of which Belga was able to read.
“Even if the accent is put on alcohol -free beer. we know that it is a proven technique of the lobby of spirits,” said the director of the center, Katleen Peleman. “The latter promotes the non -alcoholic version of the product but its real objective is to sell red cross offers two beers the variations. with alcohol. Alcohol does damage ”.
The brand “Tout Bien” wanted to react by saying that “beer here is not a bait. but a symbolic gesture, a thank you for an act that makes sense. “What matters is saving lives, with or without beers,” she said.
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Red cross offers two beers
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