According to data from the Data and Research Center for Automotive News (Automotive News Research & Data Center), 958,214 new vehicles were sold in Canada during the first six months of the year, an increase of 4.3 % compared to the same period in 2024. The second quarter saw the market increase by 6.4 %. And the average transaction prices continued to climb, reaching $ 48,900, against $ 48,300 last year.
Sales stimulated by incentives and enticing funding
According to JD Power Canada, sales took advantage of generous incentive programs, with a stable average of $ 5,500 per vehicle. In addition, the drop in interest rates of the Banque du Canada allowed the return of funding to 0 %, keeping monthly payments around $ 870, on average.
“We still see a lot of well -equipped vehicles leaving the concessions, but the manufacturers manage to offer attractive offers,” said Robert Karwel, principal director at JD Power.
Compact views compensate for the slowdown of full -size vans
The compact SUV segment continues to grow, despite a more cautious market on the side of full -scale vans. This “price shout” in each general segment maintains the margins, but could mask the first signs of slowdown.
The prices: the storm is coming
According to Robert Karwel, the real effects of customs prices imposed by the Trump administration on steel, aluminum, certain parts and even the assembly have not yet been fully felt. The month of June marks the start of a critical period: “We are just starting to see the repercussions. It is not yet measurable, but it comes, ”he says.
The manufacturers will distribute the costs of the prices on several models, while absorbing part of the increases, at least for the moment.
Less brilliant forecasts for the rest of the year
According to Scotiabank Economy, the pace of sale will slow down during the second half of the year. The bank provides for sales of 1.88 million vehicles in 2025, then 1.81 million in 2026, citing low economic growth, a more fragile labor market, and uncertainty surrounding prices and prices.
June up, shortness of breath in sight
June sales increased by 5.3 %, for around 178,000 units, according to the automotive consultant Desrosiers (Desrosiers Automotive Consultants [DAC]). However, the annual annual rate (Saar) fell to 1.81 million, the lowest of the year.
“The market dynamics run out of steam after a strong start to year,” said Andrew King, director partner at DAC.
Winning brands … and losers
Among the 10 brands that still report monthly:
- Genesis (+41.3 %) leads the increase.
- Acura climbs 28.7 %, lexus by 4.3 %, Honda by 19.6 %.
- Subaru is the only one to record a decline (-4.3 %).
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