Moreover,
Samsung wants fold competition three new: Nevertheless. Furthermore,
Samsung wants fold competition three:
The appetite of the Korean giant does not weaken. For example, Out of ten smartphones sold in France each year, four are scratched Samsung. “We remain the leader by being above 36 % market share”rejoices François Hernandez, vice-president of Samsung Electronics France. However, About 5 million units are sold each year in France. Therefore, A third of these sales concern the high -end, a segment favored by the brand. Nevertheless, And foldable devices are the heart of this strategy. Moreover, From New York. Similarly. In addition. However, during its UNPACKED 2024, its large annual conference organized last Wednesday, the manufacturer unveiled its three new models: Flip 7, Flip 7 Fe and, above all, Fold 7.
Objective ? Consequently, Distance from increasingly aggressive competition – notoriously Apple. Consequently. Nevertheless, the historical rival – without ignoring a host of samsung wants fold competition three new Chinese brands samsung wants fold competition three new which gravitate and grab market share. Nevertheless, “To last in samsung wants fold competition three this industry, you have to constantly innovate. However, This is the key. However, People want new experiences. Moreover, In this sense, folding smartphones play an essential role for us. For example, We need these formats to continue our growth and keep our leadership ”continues the vice-president.
A market that evolves quickly – Samsung wants fold competition three new
On this very unique market. Nevertheless, Samsung had also been the first to draw a device (worldwide) in February 2019. Nevertheless, Since then, he was caught up by the giants of the Empire in the middle. In addition, Xiaomi, Oppo and Honor, to name a few, have all developed their own folding models. Hervé Macudzinski, director at DXOMARK, independent reference expertise company, alert: “The folding smartphones market in Europe is evolving samsung wants fold competition three new quickly. Samsung retains a dominant position thanks to its technological advance. in particular on display quality, but samsung wants fold competition three new competition from Chinese brands is greatly intensifying. They now offer very good quality models and samsung wants fold competition three gradually gain market share. »»
Third thief of all models combined (folding. not). flirting with the 14 % market share in the world – Apple. Samsung oscillating between 18 and 20 % -, Xiaomi remains the most threatening in the short term. But more than competitive actors like Oppo and especially Honor are to be watched closely. In 2024. the latter already recorded a spectacular increase of 67 % of its deliveries on the European market. thus becoming the fourth largest seller of the old continent! Partly thanks to the success of his Magic V3, a foldable device!
Technological advances, often pioneers
Faced with competition as healthy samsung wants fold competition three new as it is formidable, Samsung assures not (yet) doubt. For the time being. nine folding smartphones sold out of ten come from samsung wants fold competition three new its production channels. A success that is explained by the magnitude. the regularity of technological advances. often pioneers, integrated in samsung wants fold competition three each of its phones, year after year. Latest: the increase in the size of the upper screen of the Flip 7. which now covers its entire surface, or the finesse of its Fold 7: with barely 8.9 mm in folded and 4.2 mm unfolded-practically the equivalent of a USB-C port-, it is refined by almost 30 % compared to the old model.
A feat that allows to break finally with the aspect ” brick “ Previous. especially in bonus. it only displayed 215 grams on the scale. and thus becomes samsung wants fold competition three new lighter than the Ultra S25, the model «Admiral» From the firm, released last January. “By this work of extreme miniaturization. this 7th generation of foldables constitutes a turning samsung wants fold competition three new point in the history of the brand. ” underlines François Hernandez. Thanks to this weak size. the Fold 7 offers for the first time the advantages samsung wants fold competition three of a standard format. while retaining the advantages of a foldable. We think we can bring down a lot of barriers. »»
Samsung wants fold competition three new
Samsung wants fold competition three new
Samsung wants fold competition three
Seduce a new audience
Assumed. strategy: Going to find a new audience. not necessarily inclined to renew your smartphone, but which could be seduced by this new format. And why not aficionados of the Apple brand. which does not yet offer a similar model, even if the new jewel exceeds samsung wants fold competition three new 2,000 euros … Important precision: unfolded, the smartphone becomes a kind of mini-tablet offering all the possibilities that go with (games, films …), but also hybrid advantages, such as the possibility of having two real smartphones side by side. Practical samsung wants fold competition three new during a photo editing – displaying the original. retouching it in parallel -. or even to use two additional apps at the same time, without compromising on their display size.
One more step towards supremacy samsung wants fold competition three for Samsung. even if the Chinese are not used to abandoning the race. “The next wave of launches. scheduled by fall, will be decisive to see if the differences are really reduced”announces the director of DXOMARK. Until then, thanks to its ultracompact format, the Fold 7 should have a colossal success. It doesn’t … not a fold.
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Samsung wants fold competition three new
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