This is that this segment is not infinitely expandable, especially since the price is necessarily high. “”The EV9 continues to impress us because we manage to sell each year more than the previous year, a result of which some doubted when Kia launched its first vehicle that can exceed 80,000 euros “underlines Luca Pavone, spokesperson for Kia Belgium. It was 886 registrations last year, out of a total of 17,596 units, and 471 for the first six months of 2025. “Buyers are mainly premium brand customers looking for an electric SUV which provides them with similar technology but above all a huge space for passengers, up to 7 and items to store. “ The price starts from 62,390 euros.
“It is a reasonable price compared to premium brands”
It is also Hyundai’s ambition: to make a place in the sun by offering a luxurious interior finishing vehicle at a much more affordable price than the premium proper. The Mercedes EQS SUV, up to seven seats, begins for example at 124,000 euros. The IONIQ 9 model is in a more accessible price range, from 71,000 euros and up to 87,000 euros for the Calligraphy version. “Even if it is the most expensive Hyundai that we have ever offered on the Belgian market, it is a reasonable price compared to premium brands”, underlines Anne Potemans, spokesperson for Hyundai Belgium.
One of the forces of the Ioniq 9 is that it behaves with disconcerting ease despite its weight of 2.6 tonnes. To park it in town or in the parking lots, it will be another pair of the round even if the maneuver is of course facilitated by the many driving aids.
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Its maximum autonomy of 620 kilometers also allows you to take a head in advance compared to the byd Tang (up to 530 kilometers), and the EV9 (up to 563 kilometers). She is equal to the ex90.
“Ioniq 9 pushes the limits of autonomy”
The Achilles heel of electric cars is actual autonomy beyond WLTP (Worldwide Harmonized Light Vehicle Test Procedure) standards, especially in winter conditions. “Even at -7 ° C with walking heating, Ioniq 9 can reach a certified autonomy of more than 400 kilometers”, underlines Hyundai.
“Ioniq 9 pushes the limits of autonomy, connectivity and intelligent design”provides in a press release Xavier Martinet, CEO of Hyundai, Europe, who has played in another category since he left Dacia, where he was director of marketing.
What are the ambitions of Hyundai Belgium with this model? “We do not communicate our objectives“, Note Anne Potemans. Corporate fleets should however represent some 90% of the volume.
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In any case, this is the proportion at Volvo. “”To date, we have delivered more than 1,100 ex90 to our customers in Belgium and Luxembourg, 90% of whom concerned Fleet customers “comments Wout de Vuyst, spokesperson. Some 70% of the total deliveries took place in the months of May, June and July for this vehicle whose departure price is 86,320 euros. You will have to pay at least 103,520 euros for the ultra version. It is manufactured in Charlestone, the United States, with an annual production capacity of 150,000 vehicles. The ex90 is the electric successor of the XC90, whose Mild Hybrid model is offered from 81,990 euros.
In any case, the South Korean manufacturer has 23 electric models by 2030 in a fairly large range. Inster is playing this time in the Citroën Ë-C3 category, Renault 5 and other Fiat Grande Panda with its starting price at 24,499 euros.
