The fine was “proposed” with “The agreement of the Public Prosecutor of Paris” et “after a transaction procedure“, Specifies the DGCCRF. This is a record amount for this type of offense.
False promotions, false information and pressure on customers: illegal business practices of the Shein brand pointed out
Concretely, he is notably accused of Shein for increasing “certain prices before applying them a reduction“, or not to have taken into account” previous promotions “when it indicated a reference price.
“These practices of priced price barred and permanent promotions thus give the consumer the impression of making very good deals“Explains the DGCCRF.
However, she found that “57% of the announcements verified“During the investigation did not offer”No drop in prices, 19% a lower drop than announced and 11% were actually price increases“.
To conduct its investigation, the repression of fraud in France explains that it has noted on the Shein website “prices of several thousand products (sale prices, barred prices and reduction percentage)“Between October 2022 and August 2023.
Lefties, the new weapon to counter Utra Fast Fashion of Shein
Another action denounced: “deceptive commercial practices” on “the scope of commitments concerning environmental allegations” de Shein.
In a declaration to AFP, the Chinese group claims to have “implemented the necessary corrective shares, completed within two months” after being notified by the DGCCRF “in March 2024”.
