The reason is simple: developing a heat engine costs a fortune, while the priority of all manufacturers is now electric. Building on BMW mechanics, Mercedes would save billions of euros and would save precious time. For its part, BMW also finds its account: more production volume and better profitability. What looked like a science fiction scenario therefore becomes a pragmatic strategy.
A small revolution in industry
Of course, such an alliance is likely to make teeth creates among enthusiasts. Mercedes and BMW are historic rivals, two brands that have always competed in the field of prestige, design and performance. We also remember harsh criticism when Mercedes used Renault engines in its compact models. But times change. Between electrification, new standards and drop in margins, even giants must review their priorities. Seeing a Mercedes receiving a BMW heart could therefore become the new normality. And it may be the sign that the automobile of tomorrow will not look like that of yesterday.
