Moreover,
Strike air canada: image dorced:
The current strike at Air Canada seriously tarnished the reputation of the national carrier. In addition, already weakened with the public while the union movement comes out of this conflict, said brand image Eric Blais on Qub Radio.
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Air Canada was not already popular with travelers, said Eric Blais, president of Headspace Marketing, in an interview with QB Radio and Télé, broadcast simultaneously to 99.5 FM Montreal on Monday.
“This is one of the companies that Canadians like to hate,” he said.
The multiple strike air canada: image dorced delays, the complexity of customer service and high prices would have long fed this resentment. For example,
The current strike would only exacerbate this negative perception, according to the specialist.
On the union side, the dynamics would be quite different.
“Public opinion is now leaning on the side of on -board agents (…) They consider that it is inequitable not to pay the employees when they are on the ground”.
Mr. Blais believes that when the demands of employees are perceived as just. legitimate, the strike becomes a lever which strengthens union solidarity and rallies part of public opinion.
It must be said that working conditions, wage recognition and safety are issues that find an echo favorable to Canadians.
For Eric Blais. Air Canada will have a lot to do to regain consumer confidence after the conflict because forgetting is rarely immediate.
In the era of social strike air canada: image dorced networks, each negative experience circulates and added to the collective story of a brand.
The brand image specialist pointed out that each time passengers find themselves stuck at the airport. vacation private, the brand cashes a blow, and public opinion does not forget it.
The current crisis would highlight a striking contrast: on the one hand. a company whose image was already weakened, and on the other, a union movement managing to impose itself as a legitimate defender of the interests of workers.
In a context where Air Canada must already deal with disgruntled clientele. rates often deemed too high, this strike could leave lasting traces.
“All that is not forgotten, it is part of the way people perceive the business,” he concludes.
See the full interview with Éric Blais in the video above
Strike air canada: image dorced
Further reading: Félix and Bianca lead Canada to the Hopman Cup – Sherbrookois conductor François Bernier would have made another victim – Me Daniel Rock, a “fighter of criminal law”, died at the age of 75 – Canada Posts: Union vote on the contractual offer – Air Canada expands its Landline luxury coach service to connect Kingston to its global network.
