Tourism and social networks
On Reddit, Switzerland is deemed too beautiful to be true
On the Reddit forum, foreign internet users post photos from Switzerland, deemed too beautiful to be true. A joke that reveals the paradoxical attraction of the country.
Amazing incredulous in the face of spectacular views.
Photo: Defiant-Grape-9570 (Reddit)
- On Reddit, foreign Internet users have fun questioning the existence of Switzerland, as its landscapes seem unreal.
- The “SwitzerlandisFake” community brings together the most spectacular images in the country.
- Des travelfluencers (editor’s note: travel influencers) However, warn against the surfrequents of Swiss tourist sites in 2025.
- Social media is increasingly criticizing the tourist influx in global popular destinations.
Recently, an American tourist has become viral by criticizing The Amalfi coast. Seduced by Tiktok videos that promised her a preserved Mediterranean pearl, she discovered a city saturated with English -speaking tourists in Positano. His vacation turned to the “nightmarish trip”, and many are still surprised that it is surprised by a phenomenon to which each traveler contributes. One wonders what she would think of the major tourist sites of the Pays de l’Or, that Donald Trump has just sanctioned on the customs plan?
From Lauterbrunnen to the “Top of Europe”, in Switzerland too, surcourism is talked about. Louis and Alexis, a couple of influencers travel well familiar with Switzerland, strongly advise against visiting the Jungfraujoch in 2025. Among other sites Whether they deem “additional” or “tourist catch”, they cite the gelmerbahn, which has become an Instagram phenomenon («don’t go there!»)not interlaken.
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Gen-Z rightly draws its inspiration on social networks, looking for both authentic and “instagrammable” experiences.
Switzerland is a separate case: its landscapes, between lakes and mountains, are – really – simply too beautiful to be true. An international community on Reddit noticed it and created a series of images on this subject. These Internet users seek to prove that Switzerland does not exist, but not in the ironic sense of the famous slogan of Ben Vautier of 1992, “Switzerland does not exist”, which underlined the richness and diversity of the country. Their words rather reflect their astonishment in front of the almost unreal beauty of Switzerland. Their project, named «SwitzerlandIsFake»contrasts Swiss reality with travel images often too perfect to be true. Faced with these idealized photos, they choose to show Switzerland as it really is.
Green, steep and beautiful
One of them marvels in front of the vertiginous – literally oblique – views on the green countryside, and adds with malice that artificial intelligence does a little too much for this village.
Nicely steep!
ZmasterSwiss/Reddit
Another person doubts that so many people can party quietly around the lake during the Street Parade of Zurich, and comments in a skeptical tone: “Yeah, of course”.
Printing of the street parade: rave without headache.
Best_Attitude1607/Reddit
The spectacular sunsets that illuminate our sky late at night seem to be just as difficult to believe.
You can’t make it more beautiful.
ZmasterSwiss/Reddit
Likewise, these perfect views of castles often arouse doubts, especially since a member of the group reminds a nod that Switzerland has never had a king.
Facades, turrets, dream buildings.
Fun-Price-9248/Reddit
This false joke on Switzerland is ultimately a charming wink to our country. She evokes the fall of the successful children’s book by Janosch, “everything is so beautiful in Panama”. In the midst of a crisis, the author had this bright idea, as he said one day: “Everyone has always lived in paradise, but did not know it.”
Translated from German by Elisa Andrade.
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