After electric cars, Tesla now wants to distribute energy in Europe. We explain everything to you below!
As we know, the situation of Tesla is not really good. The American manufacturer struggles to bring up the sales of its electric cars worldwide. The fault largely to his boss Elon Musk, and his behavior. But the firm does not give up, however, on the contrary. This is how she continues to multiply the announcements as well as the news. We think of the restyled Model, as well as new L version Designed for China. And that’s not all, because we are still waiting for the roadster. But the firm also wants to tackle other markets.
Tesla targets another activity
Thus, it is rumored that Tesla is now preparing a new blow on the European market. Indeed, the Elon Musk firm has just filed a request from the British energy regulator ofgem. The goal? Being able to distribute electricity to the United Kingdom households. This is a first for the company outside of Texas, where it already operates in this sector. This information was revealed by the official website of the authority, which confirms certain rumors. The request, spotted by the Sunday Telegraph, dates from July 18. She brings the signature ofAndrew Paynedirector of energy for Europe at Tesla.
This initiative marks an additional step in The expansion of society Beyond automotive construction. This could allow him to limit the damage in the event of a fall in sales. And thus to ensure his rear if things go wrong for the electric car. However, the manufacturer has not yet reacted publicly to this announcement. The company, already active in solar energy and Battery storagedid not give an answer to the requests. But this information is not whimsical, and it is even the opposite.
A vast project
And for good reason, we know that the American group already has a license for produce electricity in the United Kingdom. The latter had been obtained in 2020, in particular thanks to its solar panels. But so far, Tesla has not directly sold this energy to British consumers. However, it says that the situation could change if this new request receives a green light. At TexasElon Musk’s company already sells electricity to individuals. The company uses a model based on its own production and storage infrastructure.
The objective is to offer renewable and competitive energy. For Susannah Streeter, analyst at Hargreaves Lansdown, this approach illustrates the strategy of Group diversification. Tesla wants to position herself as a key player in energy infrastructure. According to her, this project is part of the global transformation of the company. It is no longer limited to the manufacture of cars, but also invests in energy solutions. And this change of course arrives in a particular context. World sales Tesla cars fell in the second quarter. In addition, competition is intensifying on the electric vehicle market, with the arrival of many new models.
In addition, the image of Elon Musk suffers from his proximity to the administration of Donald Trump, which could slow down certain buyers. This explains Tesla’s desire to diversify her sources of income.
