Nielseniq reveals his R2025 global contribution on consumption trends in health and well-being: towards a revolution of lifestyles. Four times greater than the pharmaceutical industry, the global economy of well-being will reach almost $ 9,000 billion by 2028 (+7.3 % per year).
Nielseniq shares his report entitled Global State of Health & Wellness 2025 : World State of Health and Well-being in 2025: Navigating between health trends and lifestyle choice. This is the very first report of this type published by the specialist in the consuming insight, who analyzes the evolution of consumer behavior in terms of health and well-being. The results are based on in-depth regional analyzes carried out in 19 countries, relating to key themes such as trust and influence, nutrition, weight management, mental well-being, health technologies and responsible purchases in this area.
“To prosper on a constantly evolving well-being market, brands must go beyond product innovation and offer clarity, transparency, accessibility and confidence”, Comments Marta Cyhan-Bowles, Communication Director and Manager of the Center for Global Marketing Excellence. “Consumers are ready to invest in their well-being, but are waiting for support. To win their loyalty, brands and distributors must offer accessible, clearly labeled products and at competitive prices ”, she adds.
A global economy of well-being in full boom
Now four times larger than the pharmaceutical industry, the global economy of well-being will reach nearly $ 9,000 billion by 2028 (+7.3 % per year). A leap made by a global awareness. According to Nielseniq, consumers make more and more decisions by thinking of their future health:
Thus, 70 % of consumers worldwide (compared to 64 % of western Europe consumers) consider themselves proactive in the management of their health, and 57 % today attach more importance to “aging” than five years ago.
In this dynamic, 55 % of consumers worldwide say they are ready to spend more than $ 100 per month for better food, personal care, as well as for their physical and mental health.
However, this will is accompanied by growing skepticism in the face of health claims. Globally, 82 % of those questioned believe that the labels of health and well-being products must be more transparent and easy to understand, while 25 % declare that their lack of confidence in the efficiency of these products or services constitutes an obstacle to the adoption of healthier lifestyles.
Between 45 and 90 euros monthly devoted to well-being
In France, the report reveals different interesting figures demonstrating the French commitment to take care of them:
28% of those questioned say they are ready to spend between 45 and 90 euros each month for their overall well-being-including a healthier diet, personal care as well as physical and mental health products or services.
60% of French people questioned say they agree or rather agree to say proactive and acting regularly to improve their health and well-being (for example: exercise, monitor health indicators, pay attention to food).
When Nielseniq questions the French about the larger elements for them today than they were five years ago, 51 % answer that it is more important to sleep well, and 45 % say that it is more important to have a healthy diet (that is to say, eat well and drink well).
Finally, among the elements which influence their decision to buy products or services related to health and well-being, 92% of French people declare that they trust the recommendations of medical health specialists and that they have a certain or important influence on them. 86% recognize the definite or important influence of family, friends or peers recommendations. Only 14% follow the recommendations made by influencers, celebrities or sponsored advertisements on social networks (Instagram, Tiktok, YouTube, etc.)
Nutrition, key radius of the health market
Intestinal nutrition and health play a key role in food and health -oriented drinks.
Among the consumers interviewed in 19 countries, 53 % (41 % in France), plan to buy more foods rich in fiber by 2025, while around 40 % intend to consume more superfoods, plant products rich in protein or probiotic foods.
On a global scale, they are 90% to be very or quite familiar with foods rich in fiber (for example: fruits, vegetables, whole cereals, beans, nuts, seeds) against 84% in France
60% of those questioned in France (against 77% on a global scale) are very or quite familiar with probiotic foods (that is to say containing “good” bacteria for intestinal health: for example, yogurt, kefir, sauerkraut, kimchi, miso)
More than half (54 %) of consumers today attach more importance to healthy weight, silhouette and muscle tone than five years ago.
Boom in health -related technologies
Health -related technologies are a strong growing sector in the world market for consumer technologies and sustainable goods
Three in four consumers (74 % against 61 % in France) prefer a technological product incorporating features dedicated to health and well-being rather than a product that is devoid of it.
- Among health focused products purchased by consumers in the past 12 months,
- 29% (19% in France) acquired a low -fat cooking device (for example: air frying or steam cooker) and declared 44% (39% for France) to have done it to cook more healthy.
- 28% bought (against 16% in France) a portable connected object (for example: activity tracker, connected watch) and declare that it has done it (34% for France) to better follow their sports activities.
- Almost two thirds (63 %) believe that these technologies effectively contribute to improving their health and well-being, and 57 % declare that they would use an application or a screening device to check that the products they buy are in line with their health priorities.
- The factors that influence (or influence) their decision to buy health focused on health products are mainly the price (70% for France) and the functionalities (46% for those questioned in France)
Personal care and well-being at the heart of priorities
On a global scale, almost two in three consumers (63 %) today attach more importance to the quality of their sleep and their mental health than five years ago. They also plan to indulge more on activities such as outings in the great outdoors (60 %), massages and muscle relaxation (40 %), yoga and meditation (35 %) or aromatherapy (24 %).
By thinking of their usual routine of well-being or personal care, those questioned in France plan to do a lot or a little more physical exercises (49%) to spend time in kind (50%) or to make yoga/meditation (25%) in the next 12 months
Growing demand for ethical and sustainable products
Personal well-being and social responsibility are increasingly inseparable in the minds of consumers. Indeed, 70 % of those questioned on a global scale believe that it is “important” or “very important” that the health and well-being products which they buy are also respectful of the environment and/or from an ethical production (fair trade, without cruelty, animal welfare, etc.). In addition, 71 % declare themselves ready to pay more for well-being products that meet these criteria.
“To understand the evolution of consumer preferences and what the concept of“ well-living ”today means today, manufacturers and distributors must establish an authentic link with consumers better informed and animated by a more holistic vision of well-being, taking into account their priorities. Brands that combine nutritional benefits, transparency and positive impact on mental health will be best positioned to meet the needs of consumers. Technology and AI also open a new field of personalization of health products ”, concludes Nicolas Léger, Customer Insights director at Nielseniq.
C.bu
