Global smartphones expeditions increased by 1 % to 295.2 million units in the second quarter, despite concerns linked to customs prices and macroeconomic uncertainty, according to preliminary data from the IDC design firm.
Samsung has sent 58 million units over the period, hiding at the top of the market, carried by the success of its new Galaxy A36 and A56 models, integrating artificial intelligence.
Why is it important
The demand in China fell in the second quarter, the subsidies was not enough to stimulate the market. Apple thus recorded a drop of 1 % over the period.
In general, demand has run out of steam, consumers relegating their purchases of smartphones to the background, especially on entry -level segments.
According to IDC, manufacturers continue to bet on higher prices to compensate for the slowdown in volumes, by offering AI on more affordable devices.
Key quotes
“Faced with persistent political challenges, the impact of armed conflicts and the complexity of customs tariffs, the growth of 1 % of the smartphone market is a crucial indicator of a return to growth,” analyzes Anthony Scarsella, research director for customer devices at IDC.
“Economic uncertainty tends to compress demand on the entry -level segment, where price sensitivity is the strongest. Result: the entry -level Android segment is going through a difficult period that weighs on the overall market growth, ”explains Nabila Popal, principal director of global research on customer devices.
Key figures
Global smartphones expeditions increased by 1 % to 295.2 million units in the second quarter.
Samsung and Apple shipments increased 7.9 % and 1.5 % respectively.
CONTEXT
In May, IDC had revised its forecast for growth in global smartphones expeditions for 2025, from 2.3 % to 0.6 %, invoking economic uncertainty linked to tariffs and increased caution of consumers.
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