As every year, summer was quietly marched in Brittany: influx of tourists at the supermarket, motorhomes of motorhomes, green algae and waffles in Nutella in the seafront. And above all, festive meetings to know what to do!
It must be said that over the years, Bretons have become experts in the art of “party”. Festoù-noz, festivals, sea feast, earth, pancake and cider: when the heyday come back, not a display panel that overflows with closets heralding “cultural events” of all kinds, even in the depths of Argoat. From the concert of Magic System to the Blé Fête to the last performance of an obscure Celtic circle in a Random seaside resort, we no longer know where to give head and ears as Brittany has decided to celebrate. We don’t really know what else.
In short, the biniou played its usual refrain from us when a false note disturbed the atmosphere. This false note has a name and it has been shaking the walls for a few days in the little Breton cultural world. Pierre-Édouard Sterin, a billionaire whose notoriety has exploded in recent months, has nightmares made “Brittany open to the world”. In addition prosaic, to all that the region has leftists squatting a good number of local festive events.
The motive for trauma: the label “The most beautiful festivals in France” would have the misfortune to have links with the billionaire qualified “extreme right” by part of the French and Breton press …
Since then, the articles are raining in cascade on the figure of Pierre-Édouard Sterin, between two announcements of renunciation of the label in question, such as the feast of Icelanders and Newfoundland in Paimpol. In a Brittany where the “right” label still acts as a scarecrow and social death, associations, organizations, groups, etc. succeed one another in recent days to show how they disapprove of the alleged “attempted political infiltration” of the label.
There is no great interest in passing all these reviews, but the comments of these numerous articles in the regional press on social networks highlight a growing fracture: that between two Brittany which no longer have much to say. While the RN has produced historical scores in many municipalities in the last elections, the Breton cultural world, living in the inter-self for decades, prefers to remain in its leftist bubble.
The same who cheerfully tolerated in fest-noz the speeches on Palestine, Kurdistan or the illegal immigrants have become in a few days the most fervent defenders of the political neutrality of the Breton festivals.
The last “condemnation” of the label identified when writing these lines was that emanating from “the federation of Breton culture festivals and festivals”. An organization that supports “more than 75 regional events, through communication actions, logistical aid, training”.
However, in this atmosphere of quasi-Soviet sectarianism, this federation had a flash of lucidity to believe its remarks made in the article of Ouest-France : “This label certainly offers financial support and significant visibility In this complicated period for the holidays, but this link with the extreme right is dangerous. For our parties and for all the values they defend. »»
This is all the novelty of the situation! The Breton cultural world needs money and can no longer self-finance. “Hungry belly has no ears,” said the fountain. Pierre-Édouard Sterin must know the adage, as well as the attendants of Excel tables having the mission, in the holiday organizations and festivals in Brittany, to balance the expenses with the revenues …
Despite the ideological terror imposed by the extreme left still reigning over these events, the accountants must therefore be a little less quick to spit on the label “The most beautiful festivals in France” when we see the disturbing or even disastrous financial situation of a large part of all these festive meetings. And particularly those linked to Breton culture.
Among so many examples, Sonerion, the bagadoù Confederation, called in recent days ” All the organizers of popular festival, local communities and cultural actors in vigilance and to refuse any labeling or subsidy which would compromise the independence, plurality and the humanist values of our events. »»
Encourageing others to refuse subsidies is fine, but you still have to be a rigorous management model. Now Sonerion was forced, at the beginning of the year, to reduce his activities due to financial difficulties …
Same observation on the side of the Concarneau Bleus Fillet Festival, which received the label Purpose of all the haunists: if the organizing association has announced that it would soon meet on the board of directors to decide on the follow -up of this partnership, it should be known that the festival presented a deficit of € 50,000 after the 2024 edition, in a context of decreased subsidies on the part of the institutional partners. Clearly, there is less and less public money and, in these times of scarcity, Breton culture or what is approaching is not the priority.
Far from the ideological incantations of leftists, the analysis of the budgetary difficulties of these festive events also shows the economic consequences that their potential disappearance in the medium term on local merchants and even certain companies in the food sector would. Disappearance which would also come and more precloding a little more the “intermittents of the show” of the Breton musical microcosm, already struggling to find dates and stamps.
After this long presentation, no need to be a big clerk to guess the rest of the story: in a Brittany where the “all festive” can no longer satisfy subsidies from ruined communities, the organizers of events will sooner or later have to free themselves from the leftist leader who gradually pushes them towards bankruptcy.
And failing to accept the support of labels close to Pierre-Édouard Sterin (or other patrons), these same organizers will be forced to manage their parties as we manage a business: by being competitive and attractive. By questioning their programming, their communication and their economic model. By being able to adapt to the laws of the market with the creation of an offer truly likely to respond to demand. The Puy du Fou succeeds, him!
But the seraglio of Breton culture does not want to hear about it either. So think! The company is also a concept “extreme right”! Especially when she is profitable …
Dubois
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