According to one of the leaders of Mercedes with whom we were able to discuss, the venerable class G still has a bright future ahead of him. And he will therefore continue to play the milk cows for the brand, while his little brother advances.
42,260 copies. This is the number of Mercedes class G sold in the world in 2024, that is a new absolute record for the venerable all-terrain of the brand with the star introduced for the first time in 1979 (when it was not yet called “class G”).
Modified by small touches since that time, class G literally challenges market laws. No doubt more appreciated for its completely extraordinary design than for its crossing qualities, it has become a real luxury car and costs more than € 170,000 in its basic version. He recently received the reinforcement of a 100% electric version, in reinforcement of thermal variations always very appreciated by his customers.
Another 10 years?
According to the CTO of Mercedes-Benz Markus Schäfer with whom we were able to discuss during the presentation of the Mercedes-AMG GT XX, this class G still has a bright future ahead of it. While the Land Rover Defender went to a brand new model at the start of the decade, German could stay in the catalog for a long time.
“I think it could be sold for another 10 years provided that there is no brutal change in the regulations. We continue to invest in it and our customers still love him ”says Markus Schäfer. With an average selling price which must largely exceed € 200,000 and less expensive technical development than that of entirely new models, The machine must remain damn profitable for the German giant !
The small class G is ready
As for his future little brother, his design has been finished: “We have been working on it for two years and now that’s it, it’s ready”Markus Schäfer tells us. We unfortunately did not have time to discuss its motorization: the latest news, the next “small” class G could finally offer the option of a thermal engine in addition to the electric, the electric G580 selling much less than the thermal class.
