Despite these disturbances on the market, Colruyt ensures that the supply has not been impacted and that the shelves have always been garnished with Belgian beef, the white-blue-blue breed. “Today we note that the repercussions of purchase price increases on selling prices remains slower than the increase in costs themselves.”
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But large distribution is under pressure and struggles to really contain prices. “When you look at meat in general (beef, chicken, pork, lamb) prices increased by 7 % on average (out of 722 references distributed in the 4 major brands in the country)”, Indicates Christophe Empt, CEO of pingprice, an application allowing to compare prices, at the last hour. “We see that it is at Carrefour that the meat has increased the most. If we take beef, we see greater increases, even for mixed products. At Carrefour, the palm returns to the budget Burger Boeuf/Pork goes from € 8.15 to € 14.39 (for 1.2kg), 76 % more than last year. Carrefour The Market increased by 31.5 % and the American Nature net is no exception to this wave with an increase of 27 %. “
Among other distributors, there are also numerous price increases. The American Nature net jumped 28 % at Colruyt while the beef and pork hamburger plateau climbs by 20 %. Same topo at Delhaize with a 20 % increase on the American net net and 15 % on the Burgers Butcher Burger Angus, which go from 5 to 5.75 € per 300 gram pack.
“The increase in the price of meat is greater for beef, in the international markets of cattle, the price has evolved from € 4 to 5 € from kg since last year, which causes de facto an increase in all processed products from cattle. Not to mention that stocks are at the lowest due to diseases and the gradual decrease in farms in Belgium.”
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