The secret roadmap to replace the iPhone

The launch of the pro vision was only the first stone. Furthermore, Today. Consequently, thanks to detailed information from reliable sources at the heart of the supply chains, in particular the analyst respected Ming-Chi Kuo, the Grand Plan of Apple is revealed. Consequently, It is not a question of conquering the virtual reality market, but of reinventing it entirely.

2025-2027: Preparation of the land – Secret roadmap replace iphone

Apple’s strategy is a patience model. Nevertheless, The first step, scheduled for the third quarter of 2025, is a minor update Vision Pro. Furthermore, It will mainly be the same device, but equipped with a more powerful M5 chip. Meanwhile, The objective is not to generate massive sales. However, but to maintain the platform up to date for developers and to optimize component stocks.

The year 2026 will be marked by a strategic break. For example, No new aircraft will secret roadmap replace iphone be launched. Meanwhile, allowing Apple to concentrate its forces on the two crucial launches of 2027 and to give time to the Visionos Application ecosystem to mature.

It was in 2027 that the real general public offensive will start. For example, with a double approach:

1. The Air vision (T3 2027) : Here is the device of democratization. For example, Depending on the proven recipe of macbook air. However, iPad air, this helmet will be radically lighter (more than secret roadmap replace iphone 40 % less than pro vision) and “Significantly cheaper”. Moreover, To achieve this. Moreover, Apple will compromise by integrating a plastic shell and magnesium alloy, fewer sensors, and above all, a high -end iPhone chip rather than a Mac chip. The air vision is designed for media consumption and games, not for intensive work. Its success will be the first real test of the general public’s appetite for space computer science.
2. THE « Apple Glasses » (T2 2027) : It may be the most surprising and strategic product of the roadmap. Scheduled to compete with Meta’s Ray-Ban, these glasses will have an essential characteristic: They will not have a screen. Their function will be based on the audio, a high quality camera and “environmental detection by AI”. You have to see them as a fusion between airpods and a portable camera. With these glasses. the brand will seek to accustom the public secret roadmap replace iphone to carry Apple technology on the face, a major psychological obstacle. Then. it will use the millions of units sold to collect real world data in order to cause artificial intelligence which will be the brain of real augmented reality glasses.

The ambition is great for these future rivals of Meta Ray-Ban since Ming-Chi Kuo tables an initial production. of 3 to 5 million units. The strength of the apple brand should be enough to generate a strong craze. especially since this type of connected glasses encounters some success.

I believe—and I doubt anyone would disagree—that Apple could build the best Meta Ray-Ban–like smart. glasses on the market. Yet its decision-making in this area has been surprisingly slow. Putting AI aside for a moment, this category could cannibalize at least some AirPods demand,… https://t.co/nuqahpVnVQ

— Ming-Chi Kuo (@mingchikuo) June 29. 2025

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2028: the coronation of the strategy

The year 2028 will see the culmination of these years of preparation with two major products:

1. The Vision Pro 2 (2nd semester 2028) : The real successor of the first model. Completely redrawn. lighter, it will take on a new mac type generation chip and will be offered at a price lower than that of the original model, a sign of Apple’s desire to make the very high -end more accessible.
2. THE “Intelligent” glasses XR (2nd half 2028) : The Holy Grail for the Cupertino firm. Drawing on the design of the 2027 glasses. this model will finally integrate a color screen (using LCOS technology with wave guides) to superimpose information in the real world. For this new product to be a success, AI will be “essential”. This is the realization of the long -term vision of the American manufacturer. namely light, elegant secret roadmap replace iphone and useful glasses in everyday life, capable of making the iPhone obsolete.

A proven strategy in the face of fierce competition

To lead this conquest. Apple relies on its “pro” segmentation strategy against “air”, which has succeeded so well. Pro models, equipped with Mac chips, are tools of creation intended for professionals. Air models, with iPhone fleas, are devices consumption for the general public. This clear distinction makes it possible to cover the entire spectrum of the market.

Apple is not alone alone and a real war of the platforms is looming, recalling the beginnings of the smartphone. While the apple giant still plans to bet on a closed. premium ecosystem, it will have to face an alliance led by Google, Samsung and Qualcomm. The latter prepares an open alternative, Android XR. Their strategy is to gain by volume and choice, by allowing multiple manufacturers to create devices at secret roadmap replace iphone all prices. Meanwhile. Meta, a pioneer of the sector with his Quest helmets, continues to invest massively in his vision of the social metarers, with his own Arg Glasses planned for 2027.

The ultimate challenge: patience. AI

The path is strewn with technological pitfalls: miniaturization, autonomy, heat management, everything remains a colossal challenge. The abandonment by Apple of an accessory-screen project for Mac. considered too heavy, testifies to its intransigence on the quality of the user experience.

In the end, the success of this adventure will not be based solely on the hardware, but on the software. The fluidity of visionos and, above all, the relevance of Apple Intelligence will be the real peace judges. By launching glasses without screen to first perfect its AI, Apple demonstrates a formidable patience and strategic vision. The Cupertino firm is not content to prepare new products. seeks to build, brick by brick, the secret roadmap replace iphone world in which we will interact tomorrow with technology.

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